Smart sustainability brand management

The home for your company sustainability communications
You want to show and grow
your sustainability brand efficiently and effectively
But it’s hard to coordinate and communicate
across channels, systems, teams and frameworks
Your conversion and retention suffers
while wasting money and time
Begin assembling, optimizing and showcasing
your ‘sustainability CV’ where and how stakeholders need it
Become smarter about your causes
with the BeCause ‘tech-human’ platform solution
Get started
Easy setup. No credit card needed.

Assemble & Accumulate
your brand sustainability

Centralize
Gather all your company practices & ambitions in one place - as a single, complete source of truth.

Assemble & Accumulate
your brand sustainability

Contextualize
Align current stakeholder expectations and attract new stakeholders with your company's sustainability potential.

Assemble & Accumulate
your brand sustainability

Bridge
Build funnels toward your stakeholder engagement opportunities

Organize & Optimize
your brand sustainability

Simplify
Represent company sustainability so it is understandable and engaging for all your audiences

Organize & Optimize
your brand sustainability

Benchmark
Differentiate your sustainability brand via insights into your strengths and improvement opportunities.

Organize & Optimize
your brand sustainability

Advance
Mature your sustainability brand performance one supported step at a time

Showcase & Capitalize on
your brand sustainability

Brand
Empower facilitation of Awareness- and Interest-building funnel steps for your stakeholders

Showcase & Capitalize on
your brand sustainability

Convert
Empower facilitation of Desire and Action funnel steps for your stakeholders

... Repeat For The 2021 Win!

Et voilá!
Because you're now showing & growing your brand sustainability.

Did you know?

90%

of companies today still don’t communicate their sustainability in a clear and understandable way to their stakeholders.

The Challenge

Communicating your causes

Today, supply & demand for sustainability is booming and its competitive advantages are beaming.
While sustainability is now a decisive criterion for 65% of stakeholders worldwide, 40% still give-up on supporting the right sustainable brand for them.
Read more
Why BeCause?

BeCause helps you manage your brand sustainability

1
Assemble & Accumulate
2
Organize &
Optimize
3
Showcase & Capitalize on

Bring your cause brand to life today.

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The Solution

Welcome to the world’s first Brand Sustainability Hub!

Consider BeCause your new home for your Sustainability Information Management.

CauseBox Widgets

Meet the sustainability needs of visitors on your site

Convince visitors of your sustainability efforts – in a convenient, comprehensible, comparable, and credible manner – to boost your conversion rates, increase basket size, and reduce cart abandonment.

Use Cases

How People Use BeCause

Learn how sustainability - enthusiasts like you unlock the full potential of their shared learnings and knowledge
Benefits

Innovation

By integrating sustainability best practices into your product and service innovations you are increasing the availability of sustainable products and services that don't compromise on quality, price or performance.

Influencing

You have the certifications. You have the reports. Now you have the platform to influence. Advance your sustainable products or services by working in partnership with consumers and other key stakeholders to better influence partners and their choices.

Insight

Utilize your BeCause insights and adapt products, services, processes and business models so that they better serve your sustainable brand aspirations.

BeCause, because:

Easier to re-engage

The probability of selling to a new customer is 5-20% vs. 60-70% for an existing customer.

10x higher LTV

Loyal customers are worth 10 times as much as their first purchase.

Retention is more sustainable than attraction

Your TAM is finite = limited land to burn on one-off sales. Plus, happy customers are contagious.

6x lower CAC

It costs 6 times more to attract a new customer than to retain an existing one.

Sound Business & Good for your Bottom-Line

The reasons are endless

Sustainable Unilever subbrands (e.g. Ben & Jerry’s and Dove) are growing 69% faster than the rest and delivered 75% of its turnover growth.

Sales & Growth

68% more willing to share Purpose brand content on social media (compared to traditional companies).

Advocacy & Awareness

85% (of Gen Z) likely to switch to a cause brand from a non-cause brand, when aware (vs. 70% Millennial average)

Future Generations

67% prefer to work for socially responsible companies

HR & Talent

66% would switch from a product they typically buy to a purpose brand

Conversion

55% (across 60 countries) willing to pay more for products and services provided by socially and environmentally impactful companies.

Pricing

79% more loyal to purpose brand (if affecting experience)

Loyalty & Retention

73% are more willing to defend purpose brands in case of misstep

Brand Missteps

12.000+ peer companies are already connected to their causes in our sustainability hub.