By integrating sustainability best practices into your product and service innovations you are increasing the availability of sustainable products and services that don't compromise on quality, price or performance.
You have the certifications. You have the reports. Now influence. Expand your market of sustainable products or services by working in partnership with consumers and other key stakeholders to demonstrate the superiority of your sustainable offerings. (See: Widget, profile)
Take your BeCause insights and edit out unsustainable products, services, processes and business models that no longer serve your sustainable brand aspirations. (See: dashboard, meet our sustainability team).
The probability of selling to a new customer is 5-20% vs. 60-70% for an existing customer.
Loyal customers are worth 10 times as much as their first purchase.
Your TAM is finite = limited land to burn on one-off sales. Plus, happy customers are contagious.
It costs 6 times more to attract a new customer than to retain an existing one.
Sustainable Unilever subbrands (e.g. Ben & Jerry’s and Dove) are growing 69% faster than the rest and delivered 75% of its turnover growth.
68% more willing to share Purpose brand content on social media (compared to traditional companies).
85% (of Gen Z) likely to switch to a cause brand from a non-cause brand, when aware (vs. 70% Millennial average)
67% prefer to work for socially responsible companies
66% would switch from a product they typically buy to a purpose brand
55% (across 60 countries) willing to pay more for products and services provided by socially and environmentally impactful companies.
79% more loyal to purpose brand (if affecting experience)
73% are more willing to defend purpose brands in case of misstep
Our team at The Silver Lining aimed to reduce our CO2 emissions by 10%. We were thrilled to find out that we can achieve that by partnering with other companies through BeCause’s platform and in the end that resulted in a net reduction of 12%, which was beyond our expectations.
We have created plans to allow companies of all sizes, types and in all industries to best gather, organize, distribute information regarding their sustainability journey.
In doubt about which plan suits you? Let us ask you the right questions to determine how to best help you communicate your sustainability journey.
The mobile network operators employ 3 million people worldwide, with an additional 15 million people employed in the broader supply chain, generating in excess of $ 1 trillion in revenues in 2015.
Understand how BeCause works, what sustainability is, how the score is constructed and other Frequently Asked Questions.
Because is the worlds first sustainability hub where conscious people & brands connect to show & grow care for their common sustainable causes. Check out the following video from our team, to learn more about the platform or read more about us as an organization here.
“Sustainability” basically refers to our world’s ability to Thrive – Environmentally, Socially & Economically – in a Durable manner that meets our needs & opportunities of today without sacrificing them for generations of tomorrow. In other words, our ability to sustain optimal conditions for People, Planet & Prosperity. Developing towards a fair and healthy future hinges upon us all contributing to each of these 3 sustainability dimensions and understanding how they go hand-in-hand. Here, both Citizens & Companies are key to the solution - as Citizens impact Companies as employees, consumers and investors – while Companies in turn are the primary employer of People, consumer of Planetary resources and generator of Prosperity.So we call on all Citizens to review companies in everyday life with this in mind, so we can support and advance brands with evermore sustainable impact.
The Sustainable Development Goals (SDGs) is a framework of 17 overall goals - or causes - deemed the most critical by the United Nations for the world to work on today, in order to develop a sustainable tomorrow.
On BeCause, consider the 17 SDGs a common and actionable language between Citizens & Companies. This allows you to focus and match on the specific SDG cause(s) you care the most about supporting in everyday life! Which cause do you cherish?
The CauseScore rates the environmental, social, and economic sustainability of companies - according to their past, present and future footprint and leadership on sustainability issues of special importance within the industrial context operated in.
This rating system is designed to help both Citizen & Company users evaluate and compare the sustainability of a specific company with peers and own ambitions - in order to inform decision-making in the everyday marketplace.
As a conscious Citizen, there are multiple ways in which you can contribute to a sustainable future. Regardless of how far you are on your own sustainability journey. In return, you improve your karma, ranking & impact on fellow community Citizens & Companies. Monthly, we also celebrate the Citizen topping the high score with most points earned. From time to time, this award also comes with prizes & perks from sustainable companies. Most contributions to community – e.g. liking, disliking, following, sharing, commenting and adding companies that are part of your daily life – earns you points.
Satisfied or not, voice your opinion on the individual sustainability initiatives of companies they transparently showcase on the BeCause hub. Provide companies with feedback – e.g. through liking, disliking, following, sharing, commenting and adding missing companies – to reward their good efforts and help them to grow their causes further.
Learn how to practically do this through this through our short video.
Signing up for a Citizen profile on the BeCause community is super easy, completely free and empowers you to start reviewing companies, tailoring your news, representing your own personal causes, earning points and many more user benefits.
Here's a short video showing you step-by-step on how to sign up - both as a citizen and a company. Finally, when ready, click the ‘Join Now’ button in the top-right corner to Be-your-Cause today!
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