Today, supply & demand for sustainability is booming and its competitive advantages are beaming.
While sustainability is now a decisive criterion for 65% of stakeholders worldwide, 40% still give-up on supporting the right sustainable brand for them. It is, unfortunately, too difficult to find and compare trustworthy information on companies when information is scattered across channels in fleeting, unstandardized and unverified fragments. This is to everyone's detriment as socially responsible company's fail to be recognised and rewarded for their efforts and stakeholders lose the opportunity to support a sustainable brand.
The Challenge
90% of companies today still don’t communicate their sustainability in a clear and understandable way to their stakeholders
Communicating your causes
Why BeCause?
BeCause helps you (...)
your brand sustainability
1
Assemble & Accumulate
2
Organize &
Optimize
Optimize
3
Showcase & Capitalize on
Bring your cause brand to life today.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The Solution
Welcome to the world’s first Brand Sustainability Hub!
Consider BeCause your new home for your Sustainability Information Management. Regardless of the size of your company, where you are in your sustainability journey, your B2C or B2B clientele, and your market vertical - every company experiences similar overall sustainability challenges today.
Revolutionarily, BeCause empowers you to manage and advance every aspect of your brand's sustainability - all conveniently done from one platform.
Revolutionarily, BeCause empowers you to manage and advance every aspect of your brand's sustainability - all conveniently done from one platform.
Profiling
Showcasing
Analytics
Matchmaking
The Network
.eco is short for ecosystem
BeCause is the Hub for the sustainability ecosystem. Our infrastructure gathers and connects all actors through your common causes - conveniently, completely, comprehensively, comparably & credibly. Thus, get ready to find new partners and engage with stakeholders here among:
Company Brands
Interest Organizations
Solution Providers
Citizens
Marketplace Portals
NGOs
Benefits
BeCause, because:
Innovation
By integrating sustainability best practices into your product and service innovations you are increasing the availability of sustainable products and services that don't compromise on quality, price or performance.
(See: rating)
Influencing
You have the certifications. You have the reports. Now you have the platform to influence. Advance your sustainable products or services by working in partnership with consumers and other key stakeholders to better influence partners and their choices.
Insight
Utilize your BeCause insights and adapt products, services, processes and business models so that they better serve your sustainable brand aspirations.
Easier to re-engage
The probability of selling to a new customer is 5-20% vs. 60-70% for an existing customer.
10x higher LTV
Loyal customers are worth 10 times as much as their first purchase.
Retention is more sustainable than attraction
Your TAM is finite = limited land to burn on one-off sales. Plus, happy customers are contagious.
6x lower CAC
It costs 6 times more to attract a new customer than to retain an existing one.
Sound Business & Good for your Bottom-Line
The reasons are endless
Sales & Growth
Sustainable Unilever subbrands (e.g. Ben & Jerry’s and Dove) are growing 69% faster than the rest and delivered 75% of its turnover growth.
Advocacy & Awareness
68% more willing to share Purpose brand content on social media (compared to traditional companies).
Future Generations
85% (of Gen Z) likely to switch to a cause brand from a non-cause brand, when aware (vs. 70% Millennial average)
HR & Talent
67% prefer to work for socially responsible companies
Conversion
66% would switch from a product they typically buy to a purpose brand
Pricing
55% (across 60 countries) willing to pay more for products and services provided by socially and environmentally impactful companies.
Loyalty & Retention
79% more loyal to purpose brand (if affecting experience)
Brand Missteps
73% are more willing to defend purpose brands in case of misstep
Plans & Pricing
Everything & Everyone you need to show & grow your sustainability brand
as-a-Service
Start for free
The whole purpose of our company is to help the world (…) So the only way to future-proof it is to always know and show we are in line with customer expectations.
Victor Bergholt
CMO, Climaider
CMO, Climaider
Let us help you find the right solution
In doubt about which plan suits you? Let us ask you the right questions to determine how to best help you communicate your sustainability journey.
See our different plans and features
We have created plans to allow companies of all sizes, types and in all industries to best gather, organize, distribute information regarding their sustainability journey.
Telecom
The mobile network operators employ 3 million people worldwide, with an additional 15 million people employed in the broader supply chain, generating in excess of $ 1 trillion in revenues in 2015.
Industry challenges
Data Security and Privacy
C02 emissions disclosure
Industry average
10t C02 / employee
12.000+ peer companies are already connected to their causes in our sustainability hub.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
12,000+
Companies profiled
3,800+
Citizens active per month
17,800+
Pages visited per month
17
Biggest Causes in the world: UN SDGs
3
Dimensions of impact: Social, Environmental & Economic
35+
Different aspects of company sustainability
Join today to Become-your-Cause
Purpose
BeCause
Find your reason why
Every action, decision and choice we take impacts the world. For better or for worse. That’s why, at BeCause, we feel a responsibility to do good for the planet, the citizens and companies who live on it. Our way is to make it is easier for citizens & companies to connect around shared cared-for sustainability causes. To help everyone Be-their-Cause in everyday life. Get us right: becoming properly ”sustainable” is not an easy, overnight task for anyone. But we challenge everyone (including ourselves) to improve, be transparent, and align about one’s journey. Why? Well, BeCause... [Insert your personal motivation here]!
Join nowGuide
Understand how BeCause works, what sustainability is, how the score is constructed and other Frequently Asked Questions.
What is BeCause?
Introduction
Because is the worlds first sustainability hub where conscious people & brands connect to show & grow care for their common sustainable causes. Check out the following video from our team, to learn more about the platform or read more about us as an organization here.
What is sustainability and what does it mean for a citizen?
Sustainability
“Sustainability” basically refers to our world’s ability to Thrive – Environmentally, Socially & Economically – in a Durable manner that meets our needs & opportunities of today without sacrificing them for generations of tomorrow. In other words, our ability to sustain optimal conditions for People, Planet & Prosperity. Developing towards a fair and healthy future hinges upon us all contributing to each of these 3 sustainability dimensions and understanding how they go hand-in-hand. Here, both Citizens & Companies are key to the solution - as Citizens impact Companies as employees, consumers and investors – while Companies in turn are the primary employer of People, consumer of Planetary resources and generator of Prosperity.So we call on all Citizens to review companies in everyday life with this in mind, so we can support and advance brands with evermore sustainable impact.
What are the SDGs and how do I find my key causes?
Causes
The Sustainable Development Goals (SDGs) is a framework of 17 overall goals - or causes - deemed the most critical by the United Nations for the world to work on today, in order to develop a sustainable tomorrow.
On BeCause, consider the 17 SDGs a common and actionable language between Citizens & Companies. This allows you to focus and match on the specific SDG cause(s) you care the most about supporting in everyday life! Which cause do you cherish?
How does the CauseScore work?
CauseScore
The CauseScore rates the environmental, social, and economic sustainability of companies - according to their past, present and future footprint and leadership on sustainability issues of special importance within the industrial context operated in.
This rating system is designed to help both Citizen & Company users evaluate and compare the sustainability of a specific company with peers and own ambitions - in order to inform decision-making in the everyday marketplace.
What is my role as a Citizen in the BeCause Community?
Points
As a conscious Citizen, there are multiple ways in which you can contribute to a sustainable future. Regardless of how far you are on your own sustainability journey. In return, you improve your karma, ranking & impact on fellow community Citizens & Companies. Monthly, we also celebrate the Citizen topping the high score with most points earned. From time to time, this award also comes with prizes & perks from sustainable companies. Most contributions to community – e.g. liking, disliking, following, sharing, commenting and adding companies that are part of your daily life – earns you points.
How do I review the sustainability of a company?
Reviewing
Satisfied or not, voice your opinion on the individual sustainability initiatives of companies they transparently showcase on the BeCause hub. Provide companies with feedback – e.g. through liking, disliking, following, sharing, commenting and adding missing companies – to reward their good efforts and help them to grow their causes further.
Learn how to practically do this through this through our short video.
What am I signing up for and how?
Sign Up
Signing up for a Citizen profile on the BeCause community is super easy, completely free and empowers you to start reviewing companies, tailoring your news, representing your own personal causes, earning points and many more user benefits.
Here's a short video showing you step-by-step on how to sign up - both as a citizen and a company. Finally, when ready, click the ‘Join Now’ button in the top-right corner to Be-your-Cause today!
Featured in
Get Inspired
#KeepingUpWithTheCauses
Don’t miss a sustainability beat! Explore news, lifehacks, tutorials, deep-dives, success stories and much more revolving around the intersection of sustainability in the everyday market life.
