Smart sustainability brand management
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Did you know?
of companies today still don’t communicate their sustainability in a clear and understandable way to their stakeholders.
Communicating your causes
While sustainability is now a decisive criterion for 65% of stakeholders worldwide, 40% still give-up on supporting the right sustainable brand for them.
Why BeCause?
BeCause helps you manage your brand sustainability
Optimize
Welcome to the world’s first Brand Sustainability Hub!
Consider BeCause your new home for your Sustainability Information Management.
.eco is short for ecosystem
Thus, get ready to find new partners and engage with stakeholders here among: Company Brands, Citizens, Interest Organizations, Marketplace Portals, Solution Providers, and NGOs.
How People Use BeCause
Innovation
By integrating sustainability best practices into your product and service innovations you are increasing the availability of sustainable products and services that don't compromise on quality, price or performance.
Influencing
You have the certifications. You have the reports. Now you have the platform to influence. Advance your sustainable products or services by working in partnership with consumers and other key stakeholders to better influence partners and their choices.
Insight
Utilize your BeCause insights and adapt products, services, processes and business models so that they better serve your sustainable brand aspirations.
BeCause, because:
Easier to re-engage
The probability of selling to a new customer is 5-20% vs. 60-70% for an existing customer.
10x higher LTV
Loyal customers are worth 10 times as much as their first purchase.
Retention is more sustainable than attraction
Your TAM is finite = limited land to burn on one-off sales. Plus, happy customers are contagious.
6x lower CAC
It costs 6 times more to attract a new customer than to retain an existing one.
Sound Business & Good for your Bottom-Line
The reasons are endless
Sustainable Unilever subbrands (e.g. Ben & Jerry’s and Dove) are growing 69% faster than the rest and delivered 75% of its turnover growth.
68% more willing to share Purpose brand content on social media (compared to traditional companies).
85% (of Gen Z) likely to switch to a cause brand from a non-cause brand, when aware (vs. 70% Millennial average)
67% prefer to work for socially responsible companies
66% would switch from a product they typically buy to a purpose brand
55% (across 60 countries) willing to pay more for products and services provided by socially and environmentally impactful companies.
79% more loyal to purpose brand (if affecting experience)
73% are more willing to defend purpose brands in case of misstep
Everything & Everyone you need to show & grow your sustainability brand as-a-Service
Start for free
The whole purpose of our company is to help the world (…) So the only way to future-proof it is to always know and show we are in line with customer expectations.
CMO, Climaider
Let us help you find the right solution
In doubt about which plan suits you? Let us ask you the right questions to determine how to best help you communicate your sustainability journey.
See our different plans and features
We have created plans to allow companies of all sizes, types and in all industries to best gather, organize, distribute information regarding their sustainability journey.
12.000+ peer companies are already connected to their causes in our sustainability hub.
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