Introducing Vera-FY! A WSHA initiative powered by BeCause.  Learn more.

About BeCause

Who we are.

Empowering sustainable transformation in tourism.

At BeCause, we believe in making sustainability simple and accessible for everyone. We are a dedicated team passionate about driving positive change in the travel and tourism industry.

Our mission is to equip businesses with the tools they need to manage their sustainability efforts effectively, ensuring they can make informed decisions that benefit people, the planet, and their bottom line.

Our Sustainability

Our commitment to a sustainable future.

Environmental

BeCause we care about our footprint on the Planet.

Though our direct emissions as a SaaS company are limited, our cloud infrastructure, office energy, business travel, IT hardware and consumables create a real footprint we're committed to measuring and reducing across both digital and physical operations.

Social

BeCause we believe in a thriving workplace and community.

Our people are our most important resource, and alongside building a fair, inclusive workplace, we take seriously our responsibility to protect the sustainability data entrusted to us by hospitality clients across multiple markets.

Governance

BeCause governance is guided by purpose.

Publishing our own ESG report reflects our commitment to hold ourselves to the same standard of transparency and honest disclosure — including what we've measured, estimated and where gaps remain — that we help our customers meet.

Innovation

BeCause impact is rooted in innovation and collaboration.

Our platform's largest long-term sustainability contribution is the impact we enable in customers' ESG data management, which is why quantifying that product impact and leading innovation in the hospitality industry are core goals.

Download our 2025 ESG report

Company timeline.

Scroll to the right to view full timeline

2019

  • First iteration of the sustainability reporting product launched

  • First customer onboarded

2020

  • Flagship office opened in Copenhagen, Danmark

  • Recognized with CBS Startup award

2021

  • First business angel investment

  • Company rebranded as BeCause ApS

2022

  • Accepted to the Microsoft GSEP 2022

  • Received The One Initiative award and recognized as one of the top 50 Nordic Impact Startups

  • Top 12 of the Green Startups Cup

  • Admitted to the Alchemist Startup Accelerator program

  • 500 company users

2023

  • Rounded 10 employees

  • Pre-seed investment round

  • Seed investment round

  • Database with 30,000+ companies

2024

  • Grew to 40 employees

  • Database with 49,000+ hotels companies

  • 80+ certifications and tourism frameworks in platform

  • Featured on Sifted's list of startups to watch

  • Nominated for Skift IDEA Awards

  • Nominated for WSHA's World's Leading Sustainable Technology 2024 Awards

  • Featured on BTN Europe's Green List

2025

  • Obtain Series A

  • Grow team of like-minded Causies

Our Support Network

Our support network.

Our investors are committed to supporting innovative solutions that advance sustainability in travel and tourism. They play a crucial role in our growth, providing the resources and confidence we need to succeed.

Our advisors bring a wealth of knowledge and experience from various industries. They provide strategic insights and mentorship, helping us refine our approach and expand our reach in the market.

Our Team

Meet our dedicated team.

Our team is made up of passionate individuals who are experts in their fields. We work collaboratively to create innovative solutions that empower our clients to achieve their sustainability goals. We value diversity and inclusivity, which enriches our perspectives and drives our mission forward.

Frederik Steensgaard
Co-founder & CEO
Jonas Bruun Jacobsen
Co-founder & CTO
Denny Fröjd
CFO
Jahanzeeb Ahmed
CCO
Download our 2025 ESG report
Our values guide everything we do

Our values?

*What we grant continuously to all our internal & external stakeholders, based on a belief that this is right & rocket fuel for our common purpose

Be & Cause* Positive Impact

Be the change we hope for, lead by good example, and empower others to follow.

Ambitious & Courageous

Strive for greatness, dare to experiment, don’t hold back.

Accountable & Trustworthy

Own our own responsibility areas & timelines, allow peers to depend on us.

Respectful & Inclusive

Embrace equally, don’t discriminate decency, this planet’s diverse populous.

Passionate & Joyful

Heart & head in the game, makes for the best journey and destination.

Our values guide everything we do

Recognising our efforts.

We are proud to have received various awards and nominations that recognize our commitment to sustainability and innovation. These accolades inspire us to continue our efforts and strive for excellence in everything we do.

DI Committee on Climate and Green Transition

InnoBooster 2021, 2022

20 Most Innovative Companies to Watch

Global Social Entrepreneurship Program

Top 50 Nordic Impact Startups 2022

Top 12 Green Startups 2022

Semi-Finals 2021, Nomination 2022