Introducing Vera-FY! A WSHA initiative powered by BeCause.  Learn more.

BeCause × WSHA Initiative

Shaping the future of hotel sustainability data

A WSHA initiative powered by BeCause — giving hotels a unified sustainability data foundation for trusted distribution and benchmarking.

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The three pillars of Vera-FY

A single source of truth for hotels

Vera-FY gives hotels a unified and trusted data foundation. With standardized KPI's, validation and consistent metrics across the sector, hotels get reliable distribution and meaningful benchmarking.

Universal KPIs

Aligned with WSHA and global frameworks, Vera-FY provides a shared set of sustainability KPIs that every hotel can report against — making data consistent and comparable.

Seamless distribution

Once verified, data is instantly available to OTAs, travel distributors, corporate buyers, and partners — ensuring accurate sustainability information wherever travelers make decisions. Ownership of data and decision on where to share stay with the hotel at all times.

Benchmarking

Standardized KPIs across thousands of hotels create a trusted basis for benchmarking. Hotels can compare performance and track progress over time - tying sustainability efforts to business value.

Vera-FY benchmarking to see ESG improvement

Video

Watch the launch.

Watch WSHA and BeCause leadership introduce the ground-breaking Vera-FY initiative together.

The launch event took place on 4 December 2025.

Schedule a meeting

Ready? Discover how Vera-FY can support your hotel chain into the new era.

Book a discovery call to learn how Vera-FY can help your hotel group streamline sustainability data and unlock trusted benchmarking.