A look at how Artificial Intelligence is propelling the industry towards a greener and more profitable future.
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Key Takeaways:

• Hotels around the globe are losing out on approximately $21 billion annually due to ineffective sustainability management.
• With the help of AI, companies can seamlessly collect, analyze, and present reliable sustainability data, improving customer acquisition and retention.
• Investments in AI-powered sustainability tech are growing, indicating an increasing market demand for greener business practices.
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Greening the Hospitality Industry: The Demand for Sustainability

The business world is undergoing a significant transformation as sustainability becomes a deciding factor in the marketplace. As governments and consumers push for more sustainable practices, companies are seeking efficient ways to streamline their sustainability management processes. This transition is not only a matter of compliance with environmental regulations like the European Union’s Green Deal initiative but also a strategic move to capture the growing segment of eco-conscious consumers.

One of the most eye-opening revelations in this regard comes from the latest annual sustainable travel report by Booking.com. According to the report, a whopping 78% of global travelers intend to stay in a sustainable property at least once this year, and 57% prefer accommodations with recognized sustainability certifications. These figures highlight the vital role of sustainability in shaping consumer decision-making and indicate the vast untapped potential that awaits businesses aligning themselves with this emerging trend.
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The Challenge: Managing Sustainability Data

While the benefits of embracing sustainability are clear, the road towards achieving it is not without obstacles. The challenge lies in efficiently collecting, analyzing, and communicating sustainability practices and data to customers. Traditional methods for managing sustainability data are riddled with inefficiencies, manual work, and high costs. These hiccups obstruct businesses’ ability to promptly provide reliable sustainability data to consumers in a transparent manner.

To put it into perspective, hotels alone lose approximately $21 billion every year due to inefficient sustainability management. Of this, $8 billion is spent on sustainability data reporting through complex, fragmented, and manual approaches. Moreover, hotels miss out on a staggering $13 billion in potential revenue due to lack of sustainability. The impact is not just monetary; it’s also about reputation and market share, as sustainable hotels enjoy a conversion rate that is four times greater than their unsustainable counterparts.
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The Game Changer: AI-powered Sustainability

Here’s where artificial intelligence (AI) steps into the picture. Companies like BeCause, an AI-powered sustainability technology firm, are helping brands integrate sustainability into their everyday operations efficiently. The advantages are manifold, ranging from resource optimization to enhancing initiatives that positively impact consumers, the planet, and ultimately, the profit margins.

BeCause’s technology addresses the pain points of managing sustainability data, allowing businesses to focus on what they do best. It’s worth noting that early investments of $450,000 from seasoned Danish entrepreneurs Carsten Mahler and Daniel Heskia, the founders of FundConnect – Europe’s preferred neutral fund data infrastructure – have already begun pouring into this innovative startup. This investment, which came ahead of the company’s official seed round, will enable BeCause to expand its commercial and product development efforts.
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Conclusion: AI, the Future of Sustainable Business

The hospitality industry’s green revolution is being led by trailblazers like BeCause, proving that profitability and sustainability are not mutually exclusive. On the contrary, they are interconnected, and AI is the key to unlocking this synergy. In a world where sustainability is not just an advantage but a necessity, businesses must leverage AI’s capabilities to streamline their sustainability data management.

In doing so, they stand to gain not just financially but also in terms of building a stronger, more resilient brand that appeals to the increasing number of eco-conscious consumers. Therefore, the onus is on businesses to adapt and innovate, for the future is not just digital, it’s green.
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See the article by Business Today here.