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BeCause Closes Seed Round with Tail-End Investment From Curiosity VC

The AI-focused Firm Brings BeCause’s Total Seed Funding to $2.5M to Support the Sustainability Data Technology Company’s Growth

COPENHAGEN, FEBRUARY 22, 2024 — BeCause, the Danish start-up transforming how the global hospitality, travel, and tourism industries manage their sustainability data, has secured a $600,000 (€556K) tail-end investment from Dutch investor Curiosity VC to close their seed round. This latest investment brings the company’s total seed funding to $2.5 million (€2.32M), including the $1.9 million (€1.76M) seed raised in November from Denmark’s Ugly Duckling Ventures, Estonia’s Superangel.io and other investors.

“We reserved some space at the end of our round for a strategic investor to join on equal terms and are thrilled to have found that partner in Curiosity VC. As an AI-focused fund, Curiosity brings key competencies and an international network to the table that will prove invaluable to us as we continue to unfold how artificial intelligence can enable more sustainability-focused operations in hospitality and tourism and across our growing set of solutions,” says BeCause co-founder and CEO Frederik Steensgaard.  

Mission-Driven Growth

Using BeCause, hotels can fully automate the collection, analysis, and communication of their sustainability efforts through a centralized hub, making it much easier for properties to qualify for industry certifications like GreenKey and ensure regulatory compliance based on local frameworks. BeCause dramatically reduces the cost of repetitive and manual tasks by up to 60%, compared to the error-prone processes still widely used within the industry to manage sustainability data. This increase in efficiency and trust significantly improves operational effectiveness.

Hotels also gain critical insights into the types of sustainability investments that might be most valuable for their business and the planet while enabling them to leverage the growing consumer demand for sustainability-focused accommodations. Simultaneously/Finally, the platform allows travel marketplaces, like Booking.com, to get real-time information from green certification labels about a hotel’s sustainability status, which they can use to help travelers and customers make informed choices about their travel plans.  

BeCause currently has over 20,000 hotels worldwide streaming sustainability data via its platform and counts more than 50 certifiers and 15 travel booking marketplaces amongst its users.  

“What attracted us to BeCause is that they have a clear goal and a true passion for the problem at hand. Their advanced AI capabilities further enhance their ability to drive innovation, address complex challenges, and revolutionize sustainability efforts across sectors. Looking at how far they’ve already come, their execution powers are undeniable,” says Herman Kienhuis, Managing Partner at Curiosity VC. “They have a solid growth strategy in place and are perfectly positioned to solve the needs of stakeholders in hospitality, acting not just as a compliance tool, but as a strategic asset that opens improvement opportunities and aligns the industry with the evolving priorities of a more environmentally aware society.”

The now-completed seed round will enable BeCause to push ahead with its solution developed to support the European Union’s Corporate Sustainability Reporting Directive (CSRD), a pioneering regulation that strengthens the rules concerning ESG reporting for any company operating in the zone. Funding will also support the company’s accelerated growth rate to meet demand from global enterprise customers, such as Booking.com, easyJet, Google, Radisson Hotel Group, and other global marquee brands across the travel, tourism, and hospitality sectors.

“CSRD will transform how companies report on their sustainability. BeCause has a major role to play in ensuring hotels and tourism companies can seamlessly communicate their impact on people and the environment to their investors, governments, and the world,” Steensgaard adds. “We are grateful to our VC partners for believing in our vision and enabling us to meet the diverse needs of all our clients. Now it’s time to accelerate the future of sustainable tourism and hospitality.”  

For more information about BeCause or to speak with CEO and Co-founder Frederik Steensgaard, please contact Vanessa Horwell atvhorwell@thinkinkpr.com.

About BeCause

BeCause is an enterprise software company that streamlines the flow of sustainability data and creates synergies between different stakeholders in the travel, tourism, and hospitality industries, empowering them to make decisions that result in positive, responsible change for people, the planet, and their profits. BeCause works with over 20,000 hotels, including brands like Radisson, certification entities like GreenKey, industry partners like the Global Sustainable Tourism Council, and marketplaces like Booking.com. For more information, visit because.eco.

About Curiosity

Curiosity is an Amsterdam-based venture capital fund focused on early-stage investments in ambitious, diverse teams based in the Benelux, Nordics, and Baltics. The fund invests in AI-first software companies that create value for businesses and society. Curiosity is led by two experienced operator-investors, Herman Kienhuis and Maurice Beckand Verwee, supported by a community of expert advisors and portfolio company founders who all become co-owners of the fund. For more information, visit https://www.curiosityvc.com or email: hello@curiosityvc.com.

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New Sustainability Directives are on the Horizon. Is Your Travel Company Ready?

Sustainability in tourism

With global leaders committing to accelerate the shift away from fossil fuels at the recent COP28 Climate Conference in Dubai and the requirement for countries to submit a detailed plan as to how they intend to curb greenhouse gas emissions through 2035 in the next two years, companies need to be ready for an influx of new regulations and frameworks governing environmental, social governance (ESG) as well as sustainability reporting.  

Businesses operating in the European Union should already be preparing to overhaul their sustainability-related practices as directives like The Corporate Sustainability Reporting Directive (CSRD) and The Corporate Sustainability Due Diligence Directive (CSDDD), currently at the provisional agreement stage, come into play.  Read our explanation of the CSRD and CSDDD.

The latter sets out the rules and obligations that large companies have towards the environment and human rights across their entire business, including partners and suppliers. But CSDDD cannot exist without CSRD and the related European Sustainability Reporting Standards (ESRS), which together set the legal framework and reporting obligations and provide a roadmap for compliance.  

The need for compliance with new regulations

On top of increasingly aggressive legislation are voluntary sustainability frameworks that can be downright dizzying to navigate. Take the hotel and hospitality industries, for instance. There are more than 200 companies worldwide offering sustainable accreditation and certification processes to these sectors, each with its own methods and criteria for evaluating sustainability, making compliance incredibly costly and time-consuming, particularly when you consider that for many companies, the only option is to manually collect and share data with certification entities.


Challenges in data management

Removing the burden (and inefficiencies) of manual processes

Shackled by such complexity, hotels cannot undertake the types of ambitious, transformational sustainability projects required to reduce travel’s negative impact on the planet. Yet those who don’t will quickly find themselves at a disadvantage when meeting consumer demand.

According to Booking.com’s 2023 Sustainable Travel Report, 76% of consumers say they want to travel more sustainably in the near term, a 16% increase from the company’s 2021 survey and 5% higher than in 2022. More importantly—at least from a business perspective—is the willingness of nearly half (43%) to pay extra for travel options with sustainable certification. By the same measure, 49% of consumers say sustainable travel options are too expensive.  

A key reason they are too expensive comes from the complexity surrounding data collection and reporting. Booking.com (a BeCause partner) includes a flag on its front end, which provides customers with a quick and easy way to determine a property’s sustainability status.

Until recently, the only way to get that information in front of consumers was by manually uploading spreadsheets from different certification entities to its database and mapping requirements to each hotel. It was a significant time suck, resulting in infrequent uploads, mapping errors and an erosion of trust. If a marketplace, which communicates existing data to its customers faces such hurdles, imagine the burden on hotels!

In an environment of heightened legislation governing ESG reporting and compliance — one which is also supported by consumer demand — it’s imperative that hotel and hospitality groups, as well as industry partners, operate within a connected ecosystem where the collection, management and communication of sustainability data flows in real-time between all concerned players. This increases transparency and makes it easier for hotels to gather the requirements needed to comply with voluntary frameworks and regulations as they evolve or change.

In summary, the complexity of sustainability reporting presents significant challenges:

  • Manual processes: Many hotels still rely on outdated methods like spreadsheets, which are inefficient and prone to errors.
  • Consumer expectations: A substantial percentage of travelers (76%) express a desire for more sustainable travel options, yet nearly half find these options too expensive due to the costs associated with compliance and data management.

Streamlining data collection with technology

A much better way to manage the masses of sustainability data

While some may think that’s easier said than done, it’s more than doable if we ditch the spreadsheets and instead take a hub approach to sustainability management.

Here’s how that works:

Instead of collecting metrics through email, surveys and on paper, individual hotels input all sustainability data into a single platform. Sustainability managers at the chain level who want properties to qualify for specific certifications can indicate which data types need collecting by simply checking off a box in the platform, which automatically pulls the requirements from the certification bodies. The same goes for legislation.  

For instance, if a hotel brand headquartered in the United States has European properties, managers must know all the requirements of CSRD, ESRS, and CSDDD. With a purpose-built sustainability hub, they don’t have to, as those requirements are already in the platform and can be applied to any hotel with EU operations.  

To overcome these challenges, adopting a centralized sustainability data hub can transform how hotels manage their sustainability efforts:

  • Single platform for data entry: Hotels can input all sustainability data into one system, simplifying compliance with various certification requirements.
  • Automated requirement tracking: The hub can automatically pull necessary data from certification bodies and regulatory frameworks, reducing the burden on staff.

Future-proofing sustainability efforts

Be ready for what comes next

The real time-saver, however, is in how the hub connects data to these requirements.

While the world would be a much simpler place if every government and certification body used the same language when it comes to sustainability compliance, this is sadly not the case. Without a hub, a person might be tasked with deciphering all the different tasks, which is often why sustainability management suffers from double accounting. But with a hub, that tedious mapping work is fully automated, enabling hotels to upcycle their sustainability data. It also means that a hub can flag for sustainability managers when vital data is missing, enabling much faster compliance.

With all this critical information in a centralized hub, we can start doing some really exciting things, like using machine learning to push hotels to be more sustainable, especially regarding voluntary certifications.

Imagine a sustainability manager receiving an alert on their hub informing them that they are just one requirement shy of qualifying for a certification around water usage. Wouldn’t they be more likely to consider implementing a new measure to enable them to obtain that certification than if that information wasn’t as easily obtained? Or if they received an alert warning that they are about to be disqualified from a certification because they are expending too much CO2? Within a hub environment, they can quickly analyze where the problem originates and take steps to correct it.  

Implementing a sustainability hub offers numerous advantages:

  • Real-time compliance monitoring: The system can alert managers about missing data or impending disqualifications from certifications.
  • Data-driven insights: Leveraging machine learning, hotels can receive actionable insights that encourage sustainable practices and help meet certification requirements.

Investing in sustainable practices

To be ready for the upcoming sustainability revolution in Europe and worldwide, companies should refrain from putting the onus on their people to babysit data and catalog sustainability requirements.

A sustainability data hub is much more efficient at handling this information flow. Innovators can then leverage this data to convince their business leaders that sustainability measures above and beyond what’s strictly necessary are not only vital to protecting the planet but are investments worth pursuing.  

Manage sustainability data effectively guide BeCause

Want to learn how your Online Travel Agency can manage sustainability data more effectively?

Download our free guide today.

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hubli partners with BeCause to power sustainable meetings

The partnership with the leading hospitality sustainability data management hub will enable hubli to make more eco-certified hotel content available to planners.

COPENHAGEN, JANUARY 17, 2024 — BeCause, the technology start-up transforming how the global hospitality, travel and tourism industries manage their sustainability data, announced today an expanded partnership with hubli, the leading online marketplace and booking platform for corporate meetings, events and group hotel lodging.  

This partnership will allow hubli to add an ever-growing list of over 25,000 eco-labelled hotels on its platform, giving clients better visibility on a hotel’s environmental footprint and allowing them to book options that comply with their environmental, social and governance policies.  

With the BeCause sustainability API, hubli will be able to collect sustainability data from over sixty Travalyst-recognized certifications and automatically map it to hotels in its platform in real-time, providing valuable data such as energy and water consumption and many other attributes BeCause will be aiming to roll out support for this year. Hubli users can then identify which properties are sustainable according to internationally recognized standards.  

According to the Global Business Travel Association (GBTA) research, sustainable business travel has become increasingly important for corporate travel managers, with 73% communicating or planning to communicate to employees about making sustainable business travel choices. The hubli and BeCause partnership will make it easier for planners to make sustainable choices when booking meetings and group lodging in hotels worldwide by providing live sustainability data at the time of booking.

Powering transparency and customer choice


Hubli has an award-winning sustainability module allowing users to plan where to meet based on the lowest carbon consumption, book sustainable venues and remove high-waste items such as single-use plastics from meetings.  

Prior to the BeCause partnership, hubli allowed hotels and venues to upload third-party sustainability accreditation while also connecting to environmental venue certification bodies such as Green Key. Hubli will maintain the option to upload accreditation, particularly for non-hotel venues and partner with BeCause to fully automate over 25,000 hotel accreditations via API.  

“We empower global enterprises to make it faster and easier for their teams to meet in the most cost-effective and sustainable way possible. We are excited to work with BeCause to automate and scale our sustainable hotel content around the world,” commented hubli Founder and CEO Ciaran Delaney.  

“Our ongoing partnership with hubli demonstrates how BeCause can help booking marketplaces easily ramp up the availability and visibility of a wide range of hotel sustainability data. We’re excited to see how adding new eco-certification data will help hubli better service its enterprise client base,” adds BeCause CEO and co-founder Frederik Steensgaard.  

For more information about BeCause, their partnership with hubli, or to speak with CEO and Co-founder Frederik Steensgaard, please get in touch with Vanessa Horwell atvhorwell@thinkinkpr.com.

About BeCause

BeCause is an enterprise software company that streamlines the flow of sustainability data and creates synergies between different stakeholders in the travel, tourism, and hospitality industries, empowering them to make decisions that result in positive, responsible change for people, the planet, and their profits. BeCause works with over 20,000 hotels, including brands like Radisson, certification entities like GreenKey, industry partners like the Global Sustainable Tourism Council, and marketplaces like Booking.com. For more information, visit because.eco.

About hubli

Hubli is reinventing how teams meet and collaborate by providing organisations with a self-serve booking platform for meetings, off-sites and group hotel stays with in-built policy, savings and sustainability controls. For more information, visit hubli.com.  

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WebBeds partners with BeCause to increase the availability of eco-certified properties listed on its platforms

WebBeds, the global marketplace providing accommodation ground product distribution services to the travel industry, has partnered with BeCause to provide WebBeds users with certified sustainability data on its hotel partners.

As a multinational organization, WebBeds recognises the importance of global corporate responsibility and is dedicated to reducing its environmental footprint by promoting environmentally responsible sustainable travel.

WebBeds has partnered with BeCause – a sustainability technology start-up transforming how companies in the hospitality, travel, and tourism industries manage their sustainability data – to scale up the number of properties tagged as ‘eco-certified’ on WebBeds booking platforms.

BeCause will enable WebBeds to automatically match hotels in its database to those with Global Sustainable Tourism Council (GTSC) credentials (currently 49 recognised standards). Individual properties that meet GTSC criteria will receive an eco-friendly identifier on WebBeds' booking platforms, which travel trade partners can use to book hotel stays for the end traveller aligned with their values on sustainability.

Daryl Lee, WebBeds CEO said, “Partnering with BeCause is a key step in our ongoing journey to become a more environmentally responsible business. Our travel trade customers are becoming more conscious about the eco-credentials of the properties they recommend to the end traveller. Working with BeCause helps us to rapidly scale the number of eco-certified properties we provide on our platforms with the assurance that these properties have all been through a rigorous certification process administered by recognised standards authorities."

Frederik Steensgaard, CEO and co-founder of BeCause said, “Without BeCause, marketplaces like WebBeds have to manually perform sustainability checks. This process is expensive, outdated, and error-prone. BeCause eliminates these issues. Not only does automation help speed up and reduce costs, but with our centralised data hub, marketplaces and their users have access to real-time, trustworthy hotel information from recognised sustainability organizations like the GSTC. With more and more travellers putting a premium on eco-friendly travel, enabling this transparency is vital to a marketplace’s business.”

About WebBeds

Launched in 2013, WebBeds is a global marketplace for the travel trade, providing powerful distribution solutions that make selling and buying travel products easier. It sources accommodation and destination services from travel suppliers, aggregates and merchandises that content in the WebBeds platform, then distributes it to its global network of travel trade buyers, who sell to the travelling public.

Hotels and other suppliers - global and regional hotel chains, independent hotels, apartments, resorts, attractions, transfer and sightseeing companies and more - can sell their products to a global network of online and offline travel buyers through robust solutions that provide greater inventory control to simplify distribution, and leverage WebBeds enhanced analytics to inform inventory optimisation choices – saving costs and increasing revenue.  

Travel buyers - online travel agencies, retail travel agents, corporate travel managers, tour operators, wholesalers, tourism boards, super apps, DMC’s, group providers, airlines and more - can integrate the hundreds of thousands of hotels and ground services in the WebBeds marketplace through simple and seamless API connectivity, or they can search, shop and book online through one of WebBeds trade only booking sites.

WebBeds operates globally through four geographic regions – Europe, Asia Pacific, MEA (Middle East and Africa) and Americas - with over 1,500 travel professionals working in 120 cities across 50 countries worldwide. WebBeds also operates specialist brands JacTravel DMC and UHI. JacTravel DMC provides tailormade travel arrangements for offline FIT and groups traveling to the UK, Ireland and key mainland European destinations to the international travel trade. UHI is a genuine pioneer, providing online pilgrimage travel services to travel agencies worldwide.  

Find out more about the WebBeds business at www.webbeds.com  

WebBeds is a travel brand of Webjet Limited (ASX: WEB).

About Webjet Limited

Webjet Limited, an ASX 200 listed company (ASX: WEB), is a global travel business that enables travel the world over through our market leading travel brands supported by our travel technology businesses.

Our digital travel brands, spanning both wholesale and retail markets, include; WebBeds - a global marketplace for the travel trade, providing powerful distribution solutions that make selling and buying travel easier, Webjet - the market leading Online Travel Agency in Australia and New Zealand, and GoSee - a global motorhome and car rental ecommerce site.

Our travel businesses are supported by smart technology we build and invest in that differentiate our offerings and make booking and transacting travel better, including; Trip Ninja - providing complex travel itinerary automation technology to digital travel businesses globally and investments in ROOMDEX and LockTrip.

Find out more about Webjet Limited at: www.webjetlimited.com  

About BeCause

BeCause is an enterprise software company that streamlines the flow of sustainability data and creates synergies between different stakeholders in the travel, tourism, and hospitality industries, empowering them to make decisions that result in positive, responsible change for people, the planet, and their profits. BeCause works with over 20,000 hotels, including brands like Radisson, certification entities like GreenKey, industry partners like the Global Sustainable Tourism Council, and marketplaces like Booking.com.  

For more information, visit because.eco

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Danish Start-up BeCause Raises Nearly $2M to Revolutionize Sustainability in the Travel and Tourism Industries

Funding Will Help Meet Growing Demand for BeCause Solutions from Global Travel Brands and Enterprise Companies.

COPENHAGEN, NOVEMBER 29, 2023 — BeCause, the Danish start-up transforming how the global hospitality, travel and tourism industries manage their sustainability data, announced today that it has secured $1.9 million (€1.75M) in seed funding from investors. The round, co-led by Denmark’s Ugly Duckling Ventures and Estonia’s Superangel.io, includes a $708,000 (€650K) open tail-end, in addition to the $1.9 million, for strategic investors to join on equal terms.  

“We have retained the possibility of adding another investor to this round and hope to find a partner that has experience with high-growth startups in the impact space, particularly those with a background in B2B SaaS models, travel and big data API, to help accelerate our mission even further” explains Frederik Steensgaard, BeCause co-founder and CEO.

With a $450,000 angel investment from earlier this year, BeCause has raised $2.6 million (€2.4M) to date. This latest installment will allow the company to grow at an accelerated pace as it continues to meet the demand for its solutions from major enterprise organizations and global travel brands, such as Booking.com, easyJet, Google, Radisson Hotels and TUI.

A Transformative Solution for Sustainability Data in Travel

In an era of heightened consumer scrutiny and regulatory compliance, BeCause enables hotels, travel brands and marketplaces to streamline, simplify and reduce the costs of managing their sustainability data. Backed by an AI-powered platform, BeCause eliminates repetitive, error-prone tasks such as manual data collection at the individual property level and automates communication between hotels, industry organizations, green certification entities and booking platforms, freeing up valuable resources and leading to greater transparency between stakeholders and consumers.

Serving as a centralized hub for all sustainability data, BeCause results in a sixfold faster return on sustainability investments, amounting to a potential savings of millions of dollars for a typical hotel chain in the first year alone.  

“We’re very excited about BeCause’s ability to improve sustainability data collection and reporting for the hospitality and tourism industries. It’s a massive addressable market which thus far has lacked a purpose-built solution with the analytical capabilities to help players supercharge their positive impact on the people, planet, and profits,” says Andreas Green Rasmussen, General Partner at Ugly Duckling Ventures.  

According to a June forecast from research and advisory company Forrester, the cumulative global green market spend is expected to total $325 trillion from now until 2050, with travel and transportation commanding 35% or about $114 trillion of that spend by the end of this period. By adopting the BeCause platform, hospitality, travel and tourism brands can responsibly capitalize on this demand.

“We came in as a co-lead on this fundraising round because we believe in the power of BeCause to increase certified sustainability and decrease greenwashing in the accommodations sector. We are also very impressed by how fast the team has built a product that some of the world’s biggest brands are comfortable using,” explains Kärt Siilats, Venture Partner, Superangel.io.

An Impressive and Growing Roster of Clients

BeCause currently has over 20,000 hotels streaming sustainability data through its platform. It also counts more than 50 certifiers, including GreenKey, and 15 travel booking marketplaces, including Booking.com, amongst its users.

“This newest round of funding allows us to continue our work with stakeholders in the hospitality industry and gives us the ability to respond to the massive interest in our sustainability data hub from adjacent industries like corporate travel and destinations and meetings,” says Steensgaard.

“We’re thankful to Ugly Duckling Ventures, Superangel and all our investors for putting their faith in us and our solution, which is critical to making travel greener and reducing its impact on the environment,” he adds.

Additional investors in this round include serial exit entrepreneur Sean Brown (UK); Director, Business Development and Partnerships for fintech unicorn Circle.com, Sean Evans (UK); and private investor Patrick Patrong (DK).

Securing Funding in a Precarious Climate

The nearly $2 million raise for BeCause comes at a challenging time for start-ups, with the amount of capital down 38% from Q2 to Q3. Carta, the equity management platform, also recently revealed that it had had the worst quarter on record for company shutdowns. BeCause is flying in the face of that trend.

“Though we are just beginning our journey, the fact that we have signed some of the biggest names in travel and are more than anything preoccupied with handling non-stop demand reflects the pressing need for a solution like BeCause. We’re proud that through better sustainability data management, we can do our part to reduce the harmful impacts of travel on the planet and instead help sustainable choices flow effortlessly,” said Steensgaard.

For more information about BeCause or to speak with CEO and Co-founder Frederik Steensgaard, please get in touch with Vanessa Horwell at vhorwell@thinkinkpr.com.

About BeCause

BeCause is an enterprise software company that streamlines the flow of sustainability data and creates synergies between different stakeholders in the travel, tourism, and hospitality industries, empowering them to make decisions that result in positive, responsible change for people, the planet and their profits. BeCause works with over 20,000 hotels, including brands like Radisson, as well as certification entities like GreenKey, industry partners such the Global Sustainable Tourism Council, and marketplaces like Booking.com. For more information, visit because.eco.

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easyJet holidays Partners with BeCause to Expand Hotel Sustainability Data Capabilities

The sustainability startup will help easyJet holidays automate and simplify the way it presents sustainability-certified hotels to travelers at booking

Copenhagen, Denmark, August 23, 2023BeCause, a startup enterprise software company that is transforming how companies in the hospitality, travel, and tourism industries manage their sustainability data, has announced a new partnership with easyJet holidays to help the tour operator more efficiently collect and communicate hotel sustainability data.  

BeCause will collect data on hotels certified according to 33 recognized Global Sustainable Tourism Council (GSTC) standards and integrate that data into the easyJet holidays system. That sustainability data will help inform the tour operator’s “eco-certified” hotel collection.

Efficient and scalable sustainability data management

BeCause’s sustainability data management solution replaces easyJet holidays’ current manual update processes. Under the new partnership, hotel sustainability data will be automatically updated in the easyJet holidays database, ensuring that users and travelers always have up-to-date sustainability information about eco-certified accommodation options.

“Through our shared involvement with GSTC, we quickly recognized both easyJet holidays’ need for a scalable sustainability data solution and their genuine commitment to industry transformation,” said Frederik Rubens Steensgaard, CEO and co-founder of BeCause. “We look forward to a long and productive relationship and helping to make real headway on reducing travel’s impact on the environment.”


Supporting easyJet holidays’ eco-friendly goals

Part of the easyJet group, easyJet holidays is the UK’s fastest-growing tour operator, projected to grow by 60% year-on-year this summer. The company, who were the winners of The Globes’ Sustainable Future Award, is committed to making sustainable holidays mainstream and, in addition to the GSTC, partners with the University of Oxford and the UNWTO to help drive forward the development of sustainable travel.  

“We’re committed to our holidays being a force for good and making a positive impact on the environment and local communities in the destinations our customers visit,” said Matt Callaghan, Director of Customer & Operations for easyJet holidays. “We know that holidaymakers are caring more than ever about the eco credentials of the hotels they’re choosing to stay at. So, we needed a partner to help us connect and communicate hotel sustainability data more efficiently and scale with us as we grow, and BeCause delivered on those criteria.”

BeCause’s technology framework connects certification entities like GSTC and Green Key with travel providers and distributors, enabling over 11,000 hotels, tour operators and OTAs (Online Travel Agencies) to provide travelers with accurate and reliable sustainability data. These processes, traditionally handled via spreadsheets, emails and unconnected niche systems, are ripe for transformation, and managing them more efficiently allows travel and tourism companies like easyJet to accelerate their sustainability efforts across their consumer-facing platforms.

For more information about BeCause or to speak with CEO and Co-founder Frederik Steensgaard, please contact Vanessa Horwell at vhorwell@thinkinkpr.com.


About easyJet holidays

easyJet holidays is the UK’s fastest-growing tour operator, having carried 1.3 million people in its first fully operational year and being named Rising Brand of the Year by Travolution. It offers great-value beach, city and lakes holidays to over 5000 hotels, in more than 100 destinations across Europe, directly through its website and through over 5000 travel agent partners. The ATOL-protected holidays can be secured with a deposit of just £60 per person, including flights, hotel, 23kg luggage and transfers on beach holidays. easyJet holidays is a member of ABTA, and all packages are covered by its Ultimate Flexibility, offering freedom to change a booking, a refund guarantee, and best price guarantee.

Winners of the Sustainable Future Award at the Globe Travel Awards 2022, easyJet holidays has a sustainability strategy focusing on three key pillars – create better holiday choices which is about making sustainable travel affordable and accessible to everyone; keep our holidays special, which is maximising the benefits and minimising the negative impacts of travel and tourism, and transform travel for everyone which means embedding sustainability into business decisions and behaviours and driving meaningful change in the industry. Through ongoing collaboration with the University of Oxford and as a member of the GSTC, easyJet holidays is focused on building its research, partnerships and certifications and taking action to make a positive impact on the people and places that make its destinations so special.  

easyJet holidays has been named one of the Sunday Times Best Places to Work 2023 – being called out as one of the most loved employers and highly commended as a great place to work for LGBTQIA+ employees, as well as being named The Best Workplace in Travel 2023. 


About BeCause

BeCause is an enterprise software company that enables sustainability data to flow more simpler, faster and cheaper so travel and tourism companies can positively impact people, the planet and their profits. BeCause works with over 11,000+ companies, including sustainability-certified hotels, eco-labels, certification entities like GreenKey, industry partners including UN GSTC and marketplaces including Booking.com. The BeCause Sustainability Management Hub allows organizations to collect and display all their communication about their sustainability efforts in one place, empowering them to make sustainability manageable for their operations and a competitive advantage for their business. For more information, visit because.eco.

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