The sustainability startup will help easyJet holidays automate and simplify the way it presents sustainability-certified hotels to travelers at booking
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Copenhagen, Denmark, August 23, 2023 – BeCause, a startup enterprise software company that is transforming how companies in the hospitality, travel, and tourism industries manage their sustainability data, has announced a new partnership with easyJet holidays to help the tour operator more efficiently collect and communicate hotel sustainability data.  

BeCause will collect data on hotels certified according to 33 recognized Global Sustainable Tourism Council (GSTC) standards and integrate that data into the easyJet holidays system. That sustainability data will help inform the tour operator’s “eco-certified” hotel collection.
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Efficient and scalable sustainability data management

BeCause’s sustainability data management solution replaces easyJet holidays’ current manual update processes. Under the new partnership, hotel sustainability data will be automatically updated in the easyJet holidays database, ensuring that users and travelers always have up-to-date sustainability information about eco-certified accommodation options.

“Through our shared involvement with GSTC, we quickly recognized both easyJet holidays’ need for a scalable sustainability data solution and their genuine commitment to industry transformation,” said Frederik Rubens Steensgaard, CEO and co-founder of BeCause. “We look forward to a long and productive relationship and helping to make real headway on reducing travel’s impact on the environment.”

Supporting easyJet holidays’ eco-friendly goals

Part of the easyJet group, easyJet holidays is the UK’s fastest-growing tour operator, projected to grow by 60% year-on-year this summer. The company, who were the winners of The Globes’ Sustainable Future Award, is committed to making sustainable holidays mainstream and, in addition to the GSTC, partners with the University of Oxford and the UNWTO to help drive forward the development of sustainable travel.  

“We’re committed to our holidays being a force for good and making a positive impact on the environment and local communities in the destinations our customers visit,” said Matt Callaghan, Director of Customer & Operations for easyJet holidays. “We know that holidaymakers are caring more than ever about the eco credentials of the hotels they’re choosing to stay at. So, we needed a partner to help us connect and communicate hotel sustainability data more efficiently and scale with us as we grow, and BeCause delivered on those criteria.”

BeCause’s technology framework connects certification entities like GSTC and Green Key with travel providers and distributors, enabling over 11,000 hotels, tour operators and OTAs (Online Travel Agencies) to provide travelers with accurate and reliable sustainability data. These processes, traditionally handled via spreadsheets, emails and unconnected niche systems, are ripe for transformation, and managing them more efficiently allows travel and tourism companies like easyJet to accelerate their sustainability efforts across their consumer-facing platforms.

For more information about BeCause or to speak with CEO and Co-founder Frederik Steensgaard, please contact Vanessa Horwell at vhorwell@thinkinkpr.com.

About easyJet holidays

easyJet holidays is the UK’s fastest-growing tour operator, having carried 1.3 million people in its first fully operational year and being named Rising Brand of the Year by Travolution. It offers great-value beach, city and lakes holidays to over 5000 hotels, in more than 100 destinations across Europe, directly through its website and through over 5000 travel agent partners. The ATOL-protected holidays can be secured with a deposit of just £60 per person, including flights, hotel, 23kg luggage and transfers on beach holidays. easyJet holidays is a member of ABTA, and all packages are covered by its Ultimate Flexibility, offering freedom to change a booking, a refund guarantee, and best price guarantee.

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Winners of the Sustainable Future Award at the Globe Travel Awards 2022, easyJet holidays has a sustainability strategy focusing on three key pillars – create better holiday choices which is about making sustainable travel affordable and accessible to everyone; keep our holidays special, which is maximising the benefits and minimising the negative impacts of travel and tourism, and transform travel for everyone which means embedding sustainability into business decisions and behaviours and driving meaningful change in the industry. Through ongoing collaboration with the University of Oxford and as a member of the GSTC, easyJet holidays is focused on building its research, partnerships and certifications and taking action to make a positive impact on the people and places that make its destinations so special.  

easyJet holidays has been named one of the Sunday Times Best Places to Work 2023 – being called out as one of the most loved employers and highly commended as a great place to work for LGBTQIA+ employees, as well as being named The Best Workplace in Travel 2023. 

About BeCause

BeCause is an enterprise software company that enables sustainability data to flow more simpler, faster and cheaper so travel and tourism companies can positively impact people, the planet and their profits. BeCause works with over 11,000+ companies, including sustainability-certified hotels, eco-labels, certification entities like GreenKey, industry partners including UN GSTC and marketplaces including Booking.com. The BeCause Sustainability Management Hub allows organizations to collect and display all their communication about their sustainability efforts in one place, empowering them to make sustainability manageable for their operations and a competitive advantage for their business. For more information, visit because.eco.