On the Smarter Path to Green: What Small and Mid-Size Hotel Chains Need to Know About Managing Their Sustainability Data in 2024
Concern over the environment is rapidly changing consumer behavior in every corner of the globe. According to a 2023 Booking.com report, 76% of consumers want to travel more sustainably soon, a 16% increase from the company’s 2021 survey and 5% higher than in 2022. As many as 81% of travelers also say they would choose sustainable accommodations over properties without eco-friendly certifications.
At the same time, hotel operators with properties in European Union properties are navigating new waters. The recent introduction of environmental, social, and governance (ESG) reporting and compliance regulations requires those companies to pay meticulous attention to evolving sustainability trends—and mandatory reporting requirements. While the United States hasn’t adopted these practices as rapidly as the EU, it is making strides toward incorporating the assessment, disclosure, and mitigation of climate-related risks into sustainability frameworks, signaling a growing commitment to environmental stewardship.
Considering the commercial and regulatory imperatives, and not just in Europe, prioritizing sustainability is no longer optional for hotels, resorts, and other hospitality-focused businesses, regardless of size. The reality is that most smaller and medium-sized hotel chains often struggle to embed ESG principles deeply into their operations. This challenge stems from limited resources, such as specialized teams dedicated to developing, implementing, and promoting sustainable practices across properties.
For those who have embarked on this journey, the path has been fraught with obstacles, including the significant cost and time required to record, analyze, and interpret sustainability metrics. Additionally, the effort to utilize this data to obtain third-party eco certifications like Green Key presents its own set of challenges.
The Sustainability Data Dichotomy
These challenges become pronounced when considering the current sustainability data processes you are probably using. Whether your hotel chain encompasses 10, 50 or 500 properties, chances are you've relied on manual methods for collecting and transmitting sustainability data— ranging from ad-hoc surveys, emailed reports and analyses, and siloed spreadsheets and have no connection to any other systems. The same piece of data is likely recorded multiple times by different individuals under differing conditions, leading to inaccuracies, outdated figures, and, ultimately, unreliable information.
But without reliable and real-time data, how can you institute effective operational strategies to address growing client concerns and responsibilities… and meet regulatory reporting requirements?
Fortunately, embracing a sustainability data management platform designed specifically to meet hotels’ needs offers a level playing field, provided you know the key features to look for.
The 123’s of Managing Your Sustainability Data
Like any technology investment, there are critical questions to consider when choosing a solution to make sense of and maximize your hotel's sustainability data:
- Does the solution consolidate all your metrics into a centralized hub? If not, you’ll have a siloed, scattered, and disorganized data environment. Your sustainability data management platform should become your single “source of truth” for all sustainability matters, ensuring your data is easily accessible, up-to-date, and reliable.
- Next, check if the platform lets you repurpose your data. Collecting sustainability information is just the start; what matters is how you use that data. Imagine you’re aiming for a green certificate on water usage, but you also need to report water stats for something like the European Sustainability Reporting Standards. The right platform should allow you to use the exact data for both tasks, making your efforts streamlined and efficient
- Does the sustainability data management platform transmit information in real-time? Before moving to the BeCause platform, Booking.com struggled to verify hotels’ green credentials instantly. This lag made it challenging to label and promote properties as eco-friendly choices to customers confidently. As your hotels ramp up their sustainable practices, these achievements must be quickly acknowledged and showcased. Immediate data sharing ensures your hotels' green efforts are promptly recognized and rewarded, aligning with consumer expectations and enhancing your brand's eco-conscious image.
Putting sustainability first doesn’t have to weigh down your hotels. With the right data and digital tools that help you streamline and understand sustainability metrics, including carbon footprint and water usage, you're enabling each property to exceed environmental standards and gain key insights into your operations' impact. Two of these tools are free when you sign up for the BeCause platform: the Hotel Carbon Measurement Initiative (HCMI) and Hotel Water Measurement Initiative (HWMI)
Ultimately, you are equipping your hotels with a competitive edge to rival the big global names this year and beyond.
Get started on your journey to better sustainability management.
Learn how a sustainability data management platform can help small and mid-size hotel chains like yours boost profits, reduce costs and help guide transformative ESG policies.
WTTC’s Hotel Sustainability Basics Framework will be available through the BeCause sustainability data management platform.
STOCKHOLM, APRIL 24, 2024 – BeCause, the Danish start-up transforming how the global hospitality, travel, and tourism industries manage their sustainability data, is simplifying the sustainability journey for members by integrating the industry association’s Hotel Sustainability Basics (HSB) framework into its platform.
The partnership will enable WTTC to scale its Hotel Sustainability Basics more effectively, broadening its reach and impact within the hospitality industry. By centralizing relevant data within the BeCause platform, the global association will have greater visibility into which hotels have completed the framework and which ones are lagging, empowering it to advocate for more sustainable hotel operations globally. Similarly, hotel management at the chain level can check on the progress of individual properties and provide the necessary support to help them in their sustainability journeys.
“Sustainability is a priority for Travel & Tourism. Through the Hotel Sustainability Basics, the global hotel industry has come together to define 12 fundamental, globally aligned sustainability criteria that all hotels can and should implement as a bare minimum,” says WTTC President and CEO Julia Simpson.“Our goal is to have a globally recognized trademark that shows customers at a glance that a hotel is taking measures to improve its environmental performance while also supporting its local community. By joining forces with BeCause we are increasing the transparency of that process and giving hotel groups an effective and efficient way to put that tool into the hands of their properties.”
Hotels’ Sustainable Path to Green
Hotels that adopt the HSB framework have three years to meet its 12 criteria, which include sustainability indicators such as energy measurement and linen reuse. They can apply for Hotel Sustainability Basics (HSB) verification annually through one of WTTC’s partners, Green Key and SGS. Successful verification grants them a badge that can be used across their branding to appeal to the growing number of environmentally conscious guests.
In the future, BeCause will simplify this process further by automatically transmitting data from its platform directly to the verification partners. Hotels already using BeCause to manage their sustainability data can reuse their existing and overlapping data points for the HSB framework, removing the need for duplicative and manual tasks.
“Like any endeavor, the first step is always the hardest. While many hotels might have sustainability initiatives in place, they don’t necessarily track their data – or do so efficiently. By completing the HSB framework through BeCause and gaining greater insight into how their business activities impact the planet, we hope they will be encouraged to pursue even more ambitious sustainability measures in the future,” says BeCause CEO and Co-founder Frederik Steensgaard.
An Industry-Specific Platform Based on Efficiency
BeCause is a purpose-built, AI-powered hub that centralizes a hotel’s sustainability data and automates the transmission of that data amongst different stakeholders, such as travel and accommodation booking marketplaces and industry certifications. Additionally, once a hotel enters its data into the BeCause platform, it can be upcycled and automatically mapped to multiple frameworks, making qualifying for voluntary green certifications faster and more efficient while ensuring regulatory compliance.
For instance, hotels in Europe can meet their reporting obligations under the EU’s Corporate Social Responsibility Directive by leveraging the industry-specific components of the ESRS reporting framework that BeCause is currently integrating into its platform, saving significant resources and reducing costs.
“For a long time, hotels have lacked an efficient way to manage their sustainability data. They were constrained by manual processes that produced unreliable results, making it difficult to get buy-in from stakeholders on sustainability-focused projects,” Steensgaard adds. “We’re here to change that, whether you are a hotel just starting out and using Hotel Sustainability Basics as your guide or you already have several eco-certifications granted.”
For more information about BeCause or to speak with CEO and Co-founder Frederik Steensgaard, please contact Vanessa Horwell at vhorwell@thinkinkpr.com.
For more information about WTTC’s Hotel Sustainability Basics, please visit WTTC.org.
About BeCause
BeCause is an enterprise software company that streamlines the flow of sustainability data and creates synergies between different stakeholders in the travel, tourism, and hospitality industries, empowering them to make decisions that result in positive, responsible change for people, the planet, and their profits. BeCause works with over 25,000 hotels, including brands like Radisson, certification entities like GreenKey, industry partners like the Global Sustainable Tourism Council and the SHA, and marketplaces like Booking.com. For more information, visit because.eco.
About WTTC
The World Travel & Tourism Council (WTTC) represents the global Travel & Tourism private sector. Members include 200 CEOs, Chairs and Presidents of the world's leading travel & tourism companies from all geographies covering all industries. For more than 30 years, WTTC has been committed to maximising the inclusive and sustainable growth potential of the Travel & Tourism sector by partnering with governments, destinations, communities, and other stakeholders to drive economic development, create jobs, reduce poverty and foster peace, security, and understanding in our world. For more information, visit wttc.org.
The sustainability data management platform, designed exclusively for hotels and travel, will introduce a digitized ESRS framework and double materiality feature to facilitate, simplify, and streamline legislative compliance, reducing time and costs.
Copenhagen, April 16, 2024 – BeCause, the Danish start-up transforming how the global hospitality, travel, and tourism industries manage their sustainability data, is gearing up to offer a new digital tool that helps global hotel chains meet their reporting and compliance obligations under the European Union’s Corporate Sustainability Reporting Directive (CSRD).
Starting in the second half of 2024, hotels utilizing BeCause’s enterprise solution will gain access to a digitized version of the European Sustainability Reporting Standards (ESRS), the first-ever mandatory and standardized sustainability framework for companies in Europe. With this solution, hotels can efficiently collect and create audit-ready reports on their sustainability data.
Current BeCause users will also be able to apply any existing data collected previously through the BeCause platform and automatically map it to ESRS. Similarly, any data collected for ESRS can then be reused for other purposes such as voluntary eco-certifications, eliminating costly, time-intensive, and redundant processes and multiple input of the same data, allowing hotels to re-direct their resources elsewhere.
“Instead of starting from scratch, hotels will be able to leverage the sustainability data they already have at hand and upcycle it to the ESRS framework for CSRD compliance purposes. This ability to reuse data is a hallmark of BeCause for a reason – not only does it significantly reduce workload and conserve resources, but it encourages transparency and eliminates double-accounting errors,” explains BeCause co-founder and CEO Frederik Steensgaard. “By adding the ESRS framework to our platform, we are helping hotels minimize the risk of non-compliance penalties as well as reputational damage,” he adds.
Simplifying Double Materiality for Hotels
Following the release of the ESRS framework on its platform, BeCause will also launch a new feature to help hotels address the complex issue of double materiality. This issue asks organizations to report on climate's direct and indirect effects on their business and how their activities affect the environment. The feature will consist of a digitized framework based on the guidelines released by the European Corporate Reporting Lab (EFRAG), enabling hotels to efficiently determine the material matters and information to be reported on.
With 1,100 data points under ESRS, creating this kind of list would typically require large hotels to work with an outside consultant, a process that would usually take months and require costly upfront investment. Once BeCause implements double materiality into its platform – the only one of its kind built exclusively for the hotel and tourism industries – hotels can easily see which of the data points are pertinent to their business and independently determine the material information on sustainability impacts, risks, and opportunities in just a few days.
Modernizing Sustainability Data Management
The BeCause platform is a modern approach to managing hotel sustainability. Instead of manually collecting and transmitting data about a property’s environmental impact, BeCause is a centralized hub through which all information seamlessly flows. For instance, hotels seeking GreenKey certification can upload all their data into BeCause and overlay that data against the certification’s framework already in the platform.
Any updates to that framework are made automatically so hotels can be instantly alerted when their status is threatened due to missing data.
Travel booking websites like Booking.com also use the BeCause platform to ascertain which sustainable certificates a hotel has earned and automatically sync those with their database, enabling them to present up-to-date information to the consumer – an increasingly important factor in travelers' purchasing decisions. According to the online travel agency’s 2023 Sustainable Travel Report, 76% of travelers want to travel more sustainably in the near future, while 43% say they would be willing to pay extra for travel options with a sustainable certification, representing a potentially lucrative source of room revenue for hotels that can meet these expectations.
“With hotels now obligated to report on their sustainability, there is a clear opportunity for them to also capitalize on the consumer demand for more sustainable accommodations by using BeCause to manage their sustainability data holistically,” Steensgaard says. “Once on the platform, the data can be used, analyzed, and distributed in many ways. This not only gives hospitality leaders the ability to pursue more climate-friendly projects but also get more value for their efforts. That’s a journey we’re proud to be part of.”
To experience the future of sustainability data management, visit BeCause at booth F during the International Hotel Technology Forum (IHTF) in Barcelona from April 16-18, 2024. Frederik Rubens Steensgaard will also discuss technology's role in fostering ESG responsibility during the "Fostering ESG Responsibility Across the Hotel Ecosystem" panel on April 18th at 1:25 PM.
For more information about BeCause and the digitized ESRS framework or to speak with CEO and Co-founder Frederik Steensgaard, please contact Vanessa Horwell at vhorwell@thinkinkpr.com.
About BeCause
BeCause is an enterprise software company that streamlines the flow of sustainability data and creates synergies between different stakeholders in the travel, tourism, and hospitality industries, empowering them to make decisions that result in positive, responsible change for people, the planet, and their profits. BeCause works with over 25,000 hotels, including brands like Radisson, certification entities like GreenKey, industry partners like the Global Sustainable Tourism Council and the SHA, and marketplaces like Booking.com. For more information, visit because.eco.
The European Parliament’s Legal Affairs Committee announced on 19.03.2024 that it has approved the revised Corporate Sustainability Due Diligence Directive (CSDDD).
As businesses navigate the complexities of today's global landscape, it's imperative to prioritize responsible business conduct. Multiple international standards underscore the crucial role companies play in protecting human rights and addressing environmental impacts across their operations and supply chains.
The United Nations Guiding Principles on Business and Human Rights outline the responsibility of companies to conduct human rights due diligence, encompassing identification, prevention, and mitigation of adverse impacts. Building upon this, the OECD Guidelines for Multinational Enterprises extend due diligence to environmental and governance realms, emphasizing comprehensive accountability.
At the heart of these efforts, of course, lies practical implementation. Internationally recognized frameworks like the OECD Guidance on Responsible Business Conduct offer actionable steps for companies to identify, prevent, and mitigate potential impacts within their operations, supply chains, and business relationships.
And now finally, the European Union with the adoption of the CSDDD, lays down rules on obligations for large companies regarding actual and potential adverse impacts on the environment and human rights for their business chain of activities inspired by the international standards, which covers the upstream business partners of the company and partially the downstream activities, such as distribution or recycling.
What are the benefits of these new rules?
For citizens
- Better protection of human rights, including labor rights.
- Healthier environment for present and future generations.
- Increased trust in businesses.
- More transparency enabling informed choices.
- Better access to justice for victims.
For companies
- Harmonized legal framework in the EU, creating legal certainty and a level playing field.
- Greater customer trust and employee commitment.
- Better awareness of companies’ negative environmental and human rights impacts.
- Better risk management and adaptability.
- Increased attractiveness for talent, sustainability-oriented investors and public procurers.
- Higher attention to innovation.
- Better access to finance.
For developing countries
- Better protection of human rights and the environment.
- Increased stakeholder awareness on key sustainability issues.
- Sustainable investment.
- Improved sustainability-related practices.
- Increased take-up of international standards.
- Improved living conditions for people.
What are the obligations of companies and their directors?
This Directive establishes a corporate due diligence duty. The core elements of this duty are identifying, bringing to an end, preventing, mitigating, and accounting for negative human rights and environmental impacts in the company’s own operations, their subsidiaries, and their value chains. In addition, certain large companies need to have a plan to ensure that their business strategy is compatible with limiting global warming to 1.5 °C in line with the Paris Agreement. Directors are incentivized to contribute to sustainability and climate change mitigation goals.
The Directive also introduces duties for the directors of the EU companies covered. These duties include setting up and overseeing the implementation of the due diligence processes and integrating due diligence into the corporate strategy. In addition, when fulfilling their duty to act in the best interest of the company, directors must take into account the human rights, climate change, and environmental consequences of their decisions.
Which companies will the new EU rules apply to?
Large EU and non-EU limited liability companies:
- EU and non-EU companies. 1000+ employees and net EUR 450 million+ turnover worldwide.
- SMEs. Micro companies and SMEs are not concerned by the proposed rules. However, the proposal provides supporting measures for SMEs, which could be indirectly affected.
Source: Corporate sustainability due diligence - European Commission (europa.eu)
By digitizing the HCMI and HWMI frameworks, the Danish start-up is accelerating the adoption of more sustainable practices across the hospitality industry.
BERLIN/COPENHAGEN, MARCH 6, 2024 – BeCause, a technology start-up transforming how the global hospitality, travel and tourism industries manage its sustainability data, has digitized the Sustainable Hospitality Alliance’s (the Alliance) HCMI and HWMI methodologies.
The new feature, announced today during ITB Berlin, will enable hotels to leverage the Alliance’s free industry measurement tools, the Hotel Carbon Measurement Initiative (HCMI) and Hotel Water Measurement Initiative (HWMI). The HCMI, based on the Greenhouse Gas Protocol, is used to calculate a hotel’s carbon footprint, while the HWMI helps hotels calculate water usage on their properties; both are now available within the BeCause centralized hub.
HCMI, the only industry-recognized carbon calculation methodology for over a decade, applies to all hotels, large or small, regardless of the amenities offered. The methodology is used widely across the industry by over 30,000 hotels, including Hyatt, Marriott International, Radisson Hotel Group and Scandic. The use of HCMI is supported by leading industry organizations including the World Travel & Tourism Council (WTTC), the Global Sustainable Tourism Council (GSTC), the American Hotel and Lodging Association (AHLA), and the Global Business Travel Association (GBTA).
Integrating HCMI and HWMI into BeCause’s AI-powered sustainability data management platform enhances user experience by simplifying data collection, analysis, and reporting processes. The digitized methodologies will significantly reduce the time and cost hotels require to collect and communicate data related to their carbon and water usage and impact. The integration will also enable hotels worldwide to utilize HCMI/HWMI metrics for other sustainability certifications.
"We'd like to thank the team at BeCause for digitizing HCMI and HWMI which will enable more of the industry to access it and dramatically improve its usability. Digitizing this resource will greatly accelerate our shared goal of reaching Net Positive as a sector, together. We encourage more organizations to follow BeCause's lead to ensure a transparent and globally comparable approach to carbon, water and waste reporting," says Glenn Mandziuk, CEO of the Alliance.
Working Toward a Common Goal
The Danish start-up’s AI-powered hub is a purpose-built platform that centralizes a hotel’s sustainability data and automates the transmission of that data amongst different stakeholders, such as booking marketplaces and industry certifications like GreenKey. Additionally, once on the platform, any data that hotels input into BeCause can be upcycled and automatically mapped to many frameworks, ensuring maximum regulatory compliance and making qualifying for voluntary green certifications easier.
By working with the Alliance, BeCause is advancing its mission to build a more sustainable future for the tourism industry through data. “We all know that knowledge is power. With the new digitized version of HCMI, the Alliance members will gain the valuable insight they need to make decisions that benefit both their business and the planet,” says Frederik Steensgaard, CEO and co-founder of BeCause.
In addition to digitizing the HCMI/HWMI methodologies, BeCause has also introduced user-friendly improvements to the workflows of hotel managers; for example, eliminating the need for hotels to review every question in a linear way (which could be several hundred), BeCause now shows them only what is relevant for them to answer.
“The Alliance has identified that collecting, coordinating and communicating sustainability data is a significant challenge for hotels. We are very confident that we will help remove those challenges and that together, we can push for meaningful change within the hospitality industry towards a more environmentally, socially and economically sustainable future,” Steensgaard adds.
For more information regarding BeCause and the digitized Alliance HMCI/ HWMI methodologies or to speak with CEO and Co-founder Frederik Steensgaard, please contact Vanessa Horwell at vhorwell@thinkinkpr.com.
About BeCause
BeCause is an enterprise software company that streamlines the flow of sustainability data and creates synergies between different stakeholders in the travel, tourism, and hospitality industries, empowering them to make decisions that result in positive, responsible change for people, the planet, and their profits. BeCause works with over 20,000 hotels, including brands like Radisson, certification entities like GreenKey, industry partners like the Global Sustainable Tourism Council and marketplaces like Booking.com. For more information, visit because.eco.
About the Sustainable Hospitality Alliance
The Sustainable Hospitality Alliance brings together engaged hospitality companies and the wider hospitality value chain, along with strategic partners, to address key challenges affecting the planet, people, and places around the world. Through their strategic initiatives and global networks, they develop practical programmes and resources to create a prosperous and responsible hospitality sector that gives back to the destination more than it takes.
Their members represent over 50,000 hotels spanning 270 brands – totaling over 7 million rooms – and include world-leading companies, including Accor, Choice Hotels International, Hilton, IHG Hotels & Resorts, Marriott International, and Wyndham Hotels & Resorts, as well as regional brands. Their network also includes other parts of the hospitality value chain, including owners, investors, suppliers, and other partners to further drive joined-up action on sustainability, and accelerate the industry on the path to Net Positive Hospitality. For more information, visit sustainablehospitalityalliance.org.
Sustainable tourism has become a contentious topic in recent years, prompting the industry to adopt organizational dynamism by integrating big data analytics and verification into their regular reporting processes.
The 54th Annual Meeting of The World Economic Forum that was held in Davos-Klosters, Switzerland from 15th to 19th January 2024 focused on exploring the opportunities enabled by new technologies and their implications on decision-making and global partnership. In terms of sustainability, the forum highlighted the need for a credible business case for sustainability and a holistic approach to sustainability and data management, which would enable organizations to create value while ensuring the well-being of society and the environment. According to a report by the Capgemini Research Institute companies are truly developing in the right direction. For example, the number of executives globally who understand the business case for sustainability has tripled between 2022 and 2023! The report emphasizes that organizations can make a substantial impact by progressing on reporting emissions and implementing and leveraging sustainability management technology.
Read the full report here: The Future of Growth Report 2024 | World Economic Forum (weforum.org)
This underscores the significance of the Corporate Sustainability Reporting Directive (CSRD), already making a substantial impact on the Hospitality and Tourism Industry. Despite challenges from international travel restrictions due to geopolitical crises and the effects of Covid-19, the sector, being a major contributor to the EU economy, is expected to rebound and fully recover in the coming years. Projections indicate the industry's economic relevance, with the global GDP contribution forecasted to increase from 9.5 trillion US dollars in 2023 to an impressive 15.5 trillion US dollars by 2033 (source: Travel and tourism: contribution to global GDP 2023 | Statista).
The Tourism and Hospitality sector plays a pivotal role in economic development and achieving Sustainable Development Goals (SDGs), directly aligned with three out of the 17 goals. Direct mentions of the industry are found within Goal 8 (Decent work and economic growth), Goal 12 (Responsible consumption and production), and Goal 14 (Life below water). Despite its criticism for adverse environmental and social effects, the industry must strike a balance.
To manage the economic, environmental, and social impacts of tourism and reach a balance between all 3 pillars, data credibility is crucial! Granular and accurate spatio-temporal data is essential to monitor and sustain various business entities. Indicator frameworks, including the EU standardized framework under the CSRD – European Sustainability Reporting Standards, aim to measure sustainability across environmental, social, and governance (ESG) factors. And we are talking not only about the large industry players, the CSRD will likewise significantly impact SMEs of the industry, that are constituting about 99% of the +2 million tourism businesses in the EU. SMEs must comply with reporting requirements by January 1, 2026, covering a wide range of ESG factors.
Besides the necessary application of the European Sustainability Reporting Standards (ESRS), studies also emphasize the role of industry specific data analytics in helping the tourism and hospitality industry outline data-related aspects in the tourism ecosystem, aiding informed decisions aligned with the SDGs and national sustainability strategies.
Some of the industry-tailored frameworks worth mentioning are, for example, created by the SASB. The SASB sector specific frameworks provide ESG data through specific indicators, representing a core element of development research and a central pillar of the SDGs. Alongside UN's SDGs, tourism-specific indicators from UN Tourism, Global Sustainable Tourism Council (GSTC), European Commission, and European Environmental Agency (EEA) enhance transparency and accountability.
What is also great about using industry tailored frameworks is that the traceability of the collected data can be supported by various types of assurance tools, such as certifications. Sustainability certifications serve not only as a trusted source of information for consumers who are one of the most important stakeholders within the various types of industry businesses but additionally these certifications can be used to gather information about the status-quo of the business in question, and serve as a gap analysis and support data-based strategic decision making that further accelerates sustainable development. Certifications are regarded as a suitable means to facilitate ecological progress, especially about clean water and energy efficiency, sustainable consumption, and climate mitigation. They can also help businesses demonstrate their leadership and help gain a competitive advantage.
Beyond institutional labels such as the EU Ecolabel, introduced by the European Commission to highlight resource and energy efficiency and other environmental, social and governance factors, non-profit organizations and private sector entities have additionally introduced green certifications of their own, guiding the hospitality industry towards more sustainable practices. Examples are Green Key, Green Globe, Biosphere or EarthCheck to name a few. On top of that, other tourism stakeholders such as marketplaces have created their own indicative labels, e.g., Booking.com’s Travel Sustainable Level.
To summarize, the utilization of standardized frameworks for obtaining verified data is deemed crucial in enhancing corporate sustainability endeavors within the Tourism and Hospitality industry. These frameworks serve as valuable tools to clarify information, while also garnering support for strategic decision-making based on data. Certifications, whether from institutional or private sources, play a pivotal role in providing a comprehensive understanding of the current situation and optimal choices within the Tourism and Hospitality sector for all stakeholders. Undoubtedly, the industry is progressing in the right direction!
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