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Certification Co-pilot Launch

About our new product

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Certification Co-pilot is an innovative, collaborative solution designed to simplify and accelerate the hotel sustainability certification process. Developed over two years with input from industry stakeholders, Certification Co-pilot connects hotel chains, individual properties, and certification bodies on a single platform.

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By reusing existing data, automating application steps, and enabling seamless collaboration, the tool drastically reduces manual work and streamlines communication. Applications are submitted directly to certification systems via secure integrations, with real-time status updates shared instantly with key partners.

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Certification Co-pilot empowers hotel groups to support their properties, enables hotels to complete applications efficiently, and provides certifiers with a cost-effective management tool.

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Together, we’re making industry-wide certification more accessible, scalable, and impactful.

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Watch the video to see how Certification Co-pilot is transforming the certification journey for the hospitality industry.

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Speakers

Presented by:

Jahanzeeb Ahmed
Chief Commercial Officer

BeCause

Armand Odekerken 
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Senior Lecturer - Researcher
Research Centre Future Proof Financials 
School Maastricht
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Armand Odekerken is a senior lecturer and researcher at the Hotel Management School Maastricht, specializing in sustainable business strategies and the Corporate Sustainability Reporting Directive (CSRD). As a Professional Doctorate Candidate at Zuyd University of Applied Sciences, he collaborates with hotel organizations to apply double materiality analyses, integrating both strategic and operational perspectives. His expertise in management accounting, multiple value creation, and analytical methods enable him to guide hotels in developing effective, CSRD-compliant sustainability strategies.

Lucas van Krugten 
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Quality & Safety Manager
Postillion Hotels
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Lucas van Krugten, 38 years old, has been working in the hospitality industry since I was 14 years old. Starting in 2025 I’ve had several roles within Postillion Hotels from F&B-Supervisor, Operational Manager, General Manager to my current role as Quality & Safety Manager. In this role, I support the board, as well as the General Managers within our company. In addition to this, I’m responsible for the CSRD implementation on which we will start reporting as from January 2026.

Alina Arnelle‍

Chief Sustainability Officer
BeCause
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Alina Arnelle is the Chief Sustainability Officer at BeCause, where she leads the integration of cutting-edge sustainability practices across the travel and tourism industry on the BeCause platform. With a strong focus on data-driven strategies and industry collaboration, she plays a key role in shaping how hotels and tourism stakeholders navigate the complexities of ESG reporting and regulatory compliance. Recognized as one of The Global 50 Women in Sustainability Awards 2024 by The Sustainability X Magazine and featured with an article in The Hotel Yearbook 2025, Alina is a frequent contributor and thought leader in sustainability for tourism and hospitality. Her insights have been featured in PhocusWire, Hotel Management Network, Green Lodging News, HospitalityNet, and more.

Want to obtain a sustainable certification for your hotel, but you need assistance with the application process?

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