Summary of the panel discussion:

‍

The panel discussion explored the main barriers to sustainability certification in hospitality, including limited resources, data management challenges, and uncertainty about which certification to choose.

‍

Panelists agreed that certifications are more than marketing—they provide credibility and a framework for ongoing improvement. They discussed how evolving legislation is prompting hotels to adapt, despite creating some temporary uncertainty. Collaboration among hotels, certifiers, and platforms was highlighted as key to overcoming obstacles, with solutions like digital tools, educational support, and sharing best practices.

‍

In the Q&A, the panel addressed practical steps for hotels, the importance of data standardization, and how certifications can deliver commercial value, emphasizing that sustainability is a continuous, collaborative journey.

‍

Watch the panel discussion below:
‍