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Streamline Your RFP Process to Win More Corporate Clients

This webinar provides practical insights and strategies for hospitality professionals aiming to optimize their Request for Proposal (RFP) process. It focuses on how streamlining RFP data management can significantly improve efficiency and increase win rates with corporate clients.

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Contents:

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  • Introduction to RFP challenges in the hospitality industry
  • Key steps to automate and simplify the RFP process
  • Demonstration of the BeCause tool and best practices to manage RFP data seamlessly
  • Strategies for leveraging sustainability data to add value to proposals
  • Case examples of improving response speed and accuracy
  • Tips for collaborating across teams and integrating data sources

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Key takeaways:

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  • How to reduce manual work and administrative burden in RFP responses
  • The business impact of faster, data-driven, and accurate RFP submissions
  • Using technology to streamline information and communication
  • Ways to differentiate your proposals by incorporating sustainability credentials
  • Insights on maintaining a single source of truth for RFP data to ensure consistency

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This session is essential for hotel chains, travel managers, and sustainability teams looking to sharpen their competitive edge in corporate sourcing.

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Watch the webinar:

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Speakers

The webinar was presented by:

Robin Sigl
Head of Customer Success & Experience | BeCause

Armand Odekerken 
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Senior Lecturer - Researcher
Research Centre Future Proof Financials 
School Maastricht
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Armand Odekerken is a senior lecturer and researcher at the Hotel Management School Maastricht, specializing in sustainable business strategies and the Corporate Sustainability Reporting Directive (CSRD). As a Professional Doctorate Candidate at Zuyd University of Applied Sciences, he collaborates with hotel organizations to apply double materiality analyses, integrating both strategic and operational perspectives. His expertise in management accounting, multiple value creation, and analytical methods enable him to guide hotels in developing effective, CSRD-compliant sustainability strategies.
Danielle Rhodes
RFP Manager | Sonesta

Lucas van Krugten 
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Quality & Safety Manager
Postillion Hotels
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Lucas van Krugten, 38 years old, has been working in the hospitality industry since I was 14 years old. Starting in 2025 I’ve had several roles within Postillion Hotels from F&B-Supervisor, Operational Manager, General Manager to my current role as Quality & Safety Manager. In this role, I support the board, as well as the General Managers within our company. In addition to this, I’m responsible for the CSRD implementation on which we will start reporting as from January 2026.
Ethan Case
Director of Strategic Initiatives | Sonesta

Alina Arnelle‍

Chief Sustainability Officer
BeCause
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Alina Arnelle is the Chief Sustainability Officer at BeCause, where she leads the integration of cutting-edge sustainability practices across the travel and tourism industry on the BeCause platform. With a strong focus on data-driven strategies and industry collaboration, she plays a key role in shaping how hotels and tourism stakeholders navigate the complexities of ESG reporting and regulatory compliance. Recognized as one of The Global 50 Women in Sustainability Awards 2024 by The Sustainability X Magazine and featured with an article in The Hotel Yearbook 2025, Alina is a frequent contributor and thought leader in sustainability for tourism and hospitality. Her insights have been featured in PhocusWire, Hotel Management Network, Green Lodging News, HospitalityNet, and more.

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