Streamline Your RFP Process to Win More Corporate Clients

This webinar provides practical insights and strategies for hospitality professionals aiming to optimize their Request for Proposal (RFP) process. It focuses on how streamlining RFP data management can significantly improve efficiency and increase win rates with corporate clients.

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Contents:

  • Overview of current RFP challenges faced by hotels, especially around tracking and reporting sustainability data
  • Live demonstration by Robin Sigl of the Because platform showing data requests, hotel progress tracking, and automated RFP data distribution
  • In-depth insights from Sonesta’s Danielle Rhodes and Ethan Case on managing complex ESG data across a diverse portfolio of 1,200+ hotels
  • How Sonesta’s sales teams have drastically reduced RFP response time and improved data accuracy using the platform
  • Discussion of the platform’s integration capabilities with existing hotel systems and built-in tools like carbon footprint calculators
  • Q&A session addressing onboarding support, data security, integration, and ESG reporting automation

Key takeaways:

  • Sustainability data is now critical in RFPs, requiring new tools and processes for efficient, accurate responses
  • BeCause’s platform centralizes and automates sustainability data collection, reducing manual workload and errors
  • Sonesta’s example shows major time savings allowing sales teams to focus on revenue-generating activities
  • Integration with various RFP systems and continuous data updates future-proof hotel ESG and RFP strategies

This session is essential for hotel chains, travel managers, and sustainability teams looking to sharpen their competitive edge in corporate sourcing.

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Speakers

The webinar was presented by:

Robin Sigl
Head of Customer Success & Experience | BeCause

Armand Odekerken 

Senior Lecturer - Researcher
Research Centre Future Proof Financials 
School Maastricht

Armand Odekerken is a senior lecturer and researcher at the Hotel Management School Maastricht, specializing in sustainable business strategies and the Corporate Sustainability Reporting Directive (CSRD). As a Professional Doctorate Candidate at Zuyd University of Applied Sciences, he collaborates with hotel organizations to apply double materiality analyses, integrating both strategic and operational perspectives. His expertise in management accounting, multiple value creation, and analytical methods enable him to guide hotels in developing effective, CSRD-compliant sustainability strategies.
Danielle Rhodes
RFP Manager | Sonesta

Lucas van Krugten 

Quality & Safety Manager
Postillion Hotels

Lucas van Krugten, 38 years old, has been working in the hospitality industry since I was 14 years old. Starting in 2025 I’ve had several roles within Postillion Hotels from F&B-Supervisor, Operational Manager, General Manager to my current role as Quality & Safety Manager. In this role, I support the board, as well as the General Managers within our company. In addition to this, I’m responsible for the CSRD implementation on which we will start reporting as from January 2026.
Ethan Case
Director of Strategic Initiatives | Sonesta

Alina Arnelle

Chief Sustainability Officer
BeCause

Alina Arnelle is the Chief Sustainability Officer at BeCause, where she leads the integration of cutting-edge sustainability practices across the travel and tourism industry on the BeCause platform. With a strong focus on data-driven strategies and industry collaboration, she plays a key role in shaping how hotels and tourism stakeholders navigate the complexities of ESG reporting and regulatory compliance. Recognized as one of The Global 50 Women in Sustainability Awards 2024 by The Sustainability X Magazine and featured with an article in The Hotel Yearbook 2025, Alina is a frequent contributor and thought leader in sustainability for tourism and hospitality. Her insights have been featured in PhocusWire, Hotel Management Network, Green Lodging News, HospitalityNet, and more.

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