Why Sustainability Data Now Decides Corporate Travel Deals
Hotel chains and TMCs are losing corporate bids without verified sustainability data. Watch this webinar to learn what buyers look for, how to fix your RFP process, and see BeCause in action.
90% of companies now place sustainability among their top three RFP priorities—it's a procurement requirement, not a nice-to-have
Over 80% of corporate contracts are awarded to the first three bids received—delays in collecting sustainability data cost you deals before they even start
Advito, BCD Travel's consulting arm, breaks down exactly how corporate buyers score hotel sustainability submissions and what separates a winning bid from a losing one
The BeCause platform acts as a single source of truth, answer a sustainability question once and it maps across HRS Green Stay, BCD Travel, Cvent and more
Hotel chains can pre-fill data that applies across their entire portfolio, so individual properties only answer what's unique to them — dramatically reducing manual workload
Advito is building sustainability data into the point of sale—emissions figures alongside trip prices, so traveler choices are informed in real time
When RFP frameworks update their questions, BeCause implements changes immediately and reuses existing data where possible — no starting from scratch
Structured, comparable sustainability data is now a competitive differentiator; hotels that provide it win more business, faster
Armand Odekerken Senior Lecturer - Researcher Research Centre Future Proof Financials School Maastricht Armand Odekerken is a senior lecturer and researcher at the Hotel Management School Maastricht, specializing in sustainable business strategies and the Corporate Sustainability Reporting Directive (CSRD). As a Professional Doctorate Candidate at Zuyd University of Applied Sciences, he collaborates with hotel organizations to apply double materiality analyses, integrating both strategic and operational perspectives. His expertise in management accounting, multiple value creation, and analytical methods enable him to guide hotels in developing effective, CSRD-compliant sustainability strategies.
Lucas van Krugten Quality & Safety Manager Postillion Hotels Lucas van Krugten, 38 years old, has been working in the hospitality industry since I was 14 years old. Starting in 2025 I’ve had several roles within Postillion Hotels from F&B-Supervisor, Operational Manager, General Manager to my current role as Quality & Safety Manager. In this role, I support the board, as well as the General Managers within our company. In addition to this, I’m responsible for the CSRD implementation on which we will start reporting as from January 2026.
Alina Arnelle
Chief Sustainability Officer BeCause Alina Arnelle is the Chief Sustainability Officer at BeCause, where she leads the integration of cutting-edge sustainability practices across the travel and tourism industry on the BeCause platform. With a strong focus on data-driven strategies and industry collaboration, she plays a key role in shaping how hotels and tourism stakeholders navigate the complexities of ESG reporting and regulatory compliance. Recognized as one of The Global 50 Women in Sustainability Awards 2024 by The Sustainability X Magazine and featured with an article in The Hotel Yearbook 2025, Alina is a frequent contributor and thought leader in sustainability for tourism and hospitality. Her insights have been featured in PhocusWire, Hotel Management Network, Green Lodging News, HospitalityNet, and more.
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