Armand Odekerken 
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Senior Lecturer - Researcher
Research Centre Future Proof Financials 
School Maastricht
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Armand Odekerken is a senior lecturer and researcher at the Hotel Management School Maastricht, specializing in sustainable business strategies and the Corporate Sustainability Reporting Directive (CSRD). As a Professional Doctorate Candidate at Zuyd University of Applied Sciences, he collaborates with hotel organizations to apply double materiality analyses, integrating both strategic and operational perspectives. His expertise in management accounting, multiple value creation, and analytical methods enable him to guide hotels in developing effective, CSRD-compliant sustainability strategies.

Lucas van Krugten 
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Quality & Safety Manager
Postillion Hotels
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Lucas van Krugten, 38 years old, has been working in the hospitality industry since I was 14 years old. Starting in 2025 I’ve had several roles within Postillion Hotels from F&B-Supervisor, Operational Manager, General Manager to my current role as Quality & Safety Manager. In this role, I support the board, as well as the General Managers within our company. In addition to this, I’m responsible for the CSRD implementation on which we will start reporting as from January 2026.

Alina Arnelle‍

Chief Sustainability Officer
BeCause
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Alina Arnelle is the Chief Sustainability Officer at BeCause, where she leads the integration of cutting-edge sustainability practices across the travel and tourism industry on the BeCause platform. With a strong focus on data-driven strategies and industry collaboration, she plays a key role in shaping how hotels and tourism stakeholders navigate the complexities of ESG reporting and regulatory compliance. Recognized as one of The Global 50 Women in Sustainability Awards 2024 by The Sustainability X Magazine and featured with an article in The Hotel Yearbook 2025, Alina is a frequent contributor and thought leader in sustainability for tourism and hospitality. Her insights have been featured in PhocusWire, Hotel Management Network, Green Lodging News, HospitalityNet, and more.