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In this panel discussion we explore:

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• Why sustainability is no longer a reporting issue but a data issue for hospitality.
• How WSHA, BeCause, Booking.com, BWH Hotels and Orascom are turning sustainability data into commercial advantage.
• What it takes to make sustainability performance credible, visible and comparable across hotel portfolios and platforms.
• Practical steps hotels can take now to move from scattered spreadsheets to decision‑ready sustainability data.

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What you’ll learn:

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• How BeCause’s sustainability data hub connects tens of thousands of hospitality providers, major booking platforms and leading certification bodies so data can flow through the ecosystem.
• Why, as Jahanzeeb Ahmed explains, hospitality has “a data problem, not a sustainability problem” – and what that means for commercial teams.
• The three conditions for turning sustainability into business value: making performance credible, visible and comparable for buyers and guests.
• How moderator Isabel Lissner steers a conversation between hotel brands, Booking.com and the World Sustainable Hospitality Alliance on using data as a competitive advantage.
• Peter Andrews (WSHA) on universal hotel sustainability KPIs and the Vera‑FY initiative, built with BeCause, to verify and benchmark hotel performance at scale.
• Dr. Renée Nicole Wagner (Orascom Hotels Management) on shifting from fragmented Excel files to a unified data platform across multiple regions, starting with energy, water and waste.
• Danielle D’Silva (Booking.com) on traveler demand for sustainable stays, why third‑party certifications matter at point of sale, and how Booking.com supports properties on their certification journey.
• Sara Digiesi (BWH Hotels) on their goal to certify all 4,000+ hotels by 2027 and how this strengthens operations, guest trust, talent attraction and success in RFPs.
• Concrete advice for hotel general managers (GMs) and owners who are skeptical or overwhelmed: where to start, how to build internal champions, and how to link sustainability data to outcomes.
• How to pick a focused set of KPIs, build consistent data collection, and translate it into action plans instead of reports that sit in drawers.
• What new regulations like the EU’s Empowering Consumers for the Green Transition mean for claims, and why credible certification is increasingly non‑negotiable.
• A shared vision from WSHA, BeCause, Booking.com, BWH Hotels and Orascom for interoperable, benchmarkable sustainability data that becomes as standard as financial reporting in hospitality.

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