Orascom Hotels Management (OHM) is the dedicated hotel management subsidiary of Orascom Development, managing a prestigious portfolio spanning five countries across three continents with over 7,000 guestrooms. Formalized in 2014, OHM builds upon a rich heritage, including El Gouna, which celebrates 35 years of sustainability success this year, exemplified by its recognition as the first African location to win the prestigious UN-sponsored Global Green Town Award.

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At the heart of OHM lies a commitment to building iconic, integrated communities where their hotels serve as centers of connection. Guided by core values that celebrate joyful moments, embrace sustainability and regeneration, foster pride in craftsmanship, and nurture deep connections with the local community, OHM delivers memorable stays through resourceful, customer-centric, and flawless execution.

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Operational and sustainability challenges

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Managing diversity across borders

Handling over 30 hotels spread across Egypt, Oman, the UAE, Switzerland, and Montenegro presents OHM with complex operational challenges. Each location has unique market dynamics and regulatory environments, requiring tailored approaches to management and sustainability.

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Awakening the sustainability values

Sustainability is embedded in OHM’s values but activating this inherent potential requires conscious effort. Operating outside of the European Union means they currently face less regulatory pressure than European counterparts. However, anticipating the arrival of EU-type sustainability laws adds urgency to building robust reporting and management frameworks.

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The challenge of data collection and reporting

Before adopting BeCause, OHM spent numerous hours collecting data on resource consumption. Many sustainability efforts were hampered by inefficient manual processes, limiting actionable insights and timely responses.

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BeCause: Turning challenges into opportunities

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Empowering data-driven decisions

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Since 2023, OHM has used the BeCause platform to gain precise consumption data on water, waste and energy resources across their properties. This platform enables them to monitor trends and set action plans responsive to fluctuations in occupancy and external factors.

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The platform helped us see what happened with the consumption data and respond with action plans, even considering factors like geopolitical crisis affecting occupancy. - Dr. Renée Nicole Wagner | Corporate Director ESG & Quality Management

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Efficiency and time savings

Beyond providing actionable insights, BeCause has dramatically reduced the time spent collecting data, particularly for the engineering teams who most readily monitor consumption data. Tasks that once took a lot of time are now streamlined, freeing OHM’s teams to focus strategically on sustainability initiatives rather than overwhelming administrative work.

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Proactive compliance and future-readiness

Though not yet bound by European sustainability legislation, OHM uses BeCause proactively to prepare for upcoming regulations. The platform supports setting clear KPIs and tangible outcomes aligned with anticipated reporting requirements, ensuring OHM stays ahead of the curve.

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Local sensitivity meets global standards

BeCause helps OHM translate its sustainability values into practice with sensitivity to the diverse cultural and environmental contexts of each destination. This locally nuanced approach makes sustainability actionable and relevant, respecting the unique characteristics of each community.

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A partnership for a sustainable future

The collaboration between Orascom Hotels Management and BeCause is more than just technology adoption; it is a strategic alliance driving responsible hospitality. By integrating innovative software with their core values, OHM advances a regenerative model of hospitality that protects the environment while enhancing guest experiences. In short, BeCause has enabled OHM to transform operational hurdles into sustainable opportunities, taking ESG from a boardroom-level strategic agenda topic to operational and actionable execution.

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If you are looking for inspiration on how to combine visionary management with cutting-edge sustainability solutions, OHM’s journey with BeCause offers a compelling example of success.

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For us, success means integrating sustainability into every facet of our operations—not as a side project, but as a core business driver. - Dr. Renée Nicole Wagner | Corporate Director ESG & Quality Management

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Key takeaways:

• Prior to using BeCause, OHM's sustainability data collection was manual and time-consuming, limiting timely insights and action.
• Since adopting BeCause in 2023, OHM gains precise, real-time data on water, waste, and energy consumption across properties.
• The BeCause platform significantly reduces the administrative burden on engineering teams, allowing focus on strategic sustainability initiatives.
• OHM uses BeCause to set clear KPIs aligned with expected EU sustainability regulations, ensuring future compliance and readiness.
• The collaboration between OHM and BeCause turns operational challenges into opportunities for responsible, regenerative hospitality leadership.
• OHM’s sustainable hospitality journey is a model of integrating visionary management with innovative technology to enhance ESG execution and guest experience.

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