How 4,300 hotels
are winning
more business.
Sustainability isn't a nice-to-have anymore.
It's a need-to-have to be competitive.
How BWH Hotels turned scattered sustainability data into a commercial advantage across 18 brands and 100+ countries — with BeCause as the operating system.
One of hospitality's largest hotel portfolios.
One sustainability platform.
BWH Hotels — the global enterprise behind Best Western, WorldHotels, BW Premier Collection, Aiden, Vīb, SureStay and more — operates a unique membership model of independently owned and operated properties. Every new hotel is required to be Green Key certified within six months of joining.
Data on a chief engineer's laptop.
RFPs lost due to data gaps.
A custom build that never shipped.
BWH noticed three problems no platform was solving.
Decentralized sustainability data
Often on a chief engineer's hard drive — and when that engineer left, the data left with them. No central record. No continuity.
The sales teams lost RFPs
Corporate procurement now asks sustainability questions on every RFP. Without verified data, BWH couldn't answer them. Business was walking out the door.
A custom build used up the budget and shipped nothing
A prior internal project consumed time and capital, and would have launched already out of date. Amy stopped it and went looking for a platform built for an enterprise her size.
Sustainability is no longer a nice-to-have. It's a must-have. It's directly tied to revenue, competitiveness, and visibility in the marketplace.
"Enter data once.
Reuse it everywhere."
That's the line which explains why BWH chose BeCause. One platform. Hotels enter their sustainability data once — and it flows into Green Key certifications, RFP responses for Cvent and HRS, OTA visibility on Booking.com and Expedia, and BWH's internal dashboards.
No duplicate entry. No data lost with staff turnover. No more reasons for hoteliers to opt out of collecting data.
"The music to my ears in the demos was: you put this in once and it continues to populate in all of the platforms you're going to use — whether it's a certification, an RFP, or any other documentation."
Credible. Visible. Comparable.
Three layers of sustainability data — and the moment they connect, sustainability stops being reporting and starts being revenue.
Certifications that build trust — at scale
Green Key Global and Green Key International embedded directly in the platform. Compliance becomes a by-product of operations, not a separate workstream.
Data that makes you win more business
RFP-ready, OTA-ready, procurement-ready. 100% of GBTA- and HRS-aligned RFPs now ask about sustainability. BWH has the answers.
Benchmarking that drives behavior
Properties compared by district, brand, and region. Nobody wants to be last — and that's the most powerful adoption engine BWH has.
"I've given each district targets and goals. Nobody wants to be last. That's added a little bit of gamification to the process."
This isn't a pilot.
The dashboards are running.
BWH and BeCause aren't just talking about the future. The platform is live, data is flowing, and the numbers are already telling a story. Launched in time to put verified sustainability data into the hands of BWH's sales team before the August–September RFP season.
"I've heard over and over again from our sales team how critical this is. Their frustration was always that we can't get people to respond to RFPs properly. We're fixing that."
What it sounds like when a regional CEO already lives it.
Sara Digiesi, CEO Italy & South Europe at BWH Hotels, spoke on BeCause's ITB Berlin 2026 panel. She put it plainly.
"We have four different regions and four different regulations. BeCause collects the data and makes it comparable between east and south, north and west. It facilitates life."
"Corporations and tour operators are building their hotel programs around certified properties — properties that can support them in reaching their own ESG objectives."
If BWH can do it at this scale,
you can do it at yours.
Whether you operate 50 properties or 5,000, the same three layers apply. The same RFP season is coming. The same buyers are asking the same questions.
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Book a demoHow Hotel Groups Scale Sustainability Across 100+ Hotels
Amy Hulbert walks through how BWH is scaling sustainability. 25 minutes, ungated.
▶ Watch — 25 minWhy Sustainability Data Is Hospitality's Next Competitive Advantage
Sara Digiesi on stage with Booking.com, WSHA, ORASCOM, and BeCause.
▶ Watch the panelTwo voices. One initiative.
Amy leads BWH Hotels' global sustainability initiative — the Earth, People, Community (EPC) program — across all 18 brands and 100+ countries. She also oversees the Boutique and Upscale brand portfolio and runs onboarding for every new hotel joining BWH. She sits on the H&LA Sustainability Committee and is the executive sponsor of the BWH × BeCause partnership.
BeCause Webinar, May 2026Sara leads BWH Hotels in Italy and South Europe and sits on BWH's global CEO Council. She represented BWH on the ITB Berlin 2026 panel "Why This Is Hospitality's Next Competitive Advantage," alongside the World Sustainable Hospitality Alliance, ORASCOM, and Booking.com. Her region is one of the early-mover markets in BeCause adoption.
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Green Key and BeCause: A Data-Driven Partnership Transforming Sustainable Tourism
Orascom Hotels Management: A Journey of Sustainable Hospitality Excellence
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